Reviews
Digital Advertising Training That Sticks
Clear, engaging, and interactive training that helps media and advertising professionals understand the complex and stay ahead of the curve.
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Rave Reviews for Steven's Training Sessions
"Steven is by far the best external trainer I've seen in my 20+ years here… he doesn't allow you to disengage."
"The way you deliver your messaging and teach the class really keeps people engaged."
"You really seem to know the business. I'm really glad the company brought you in to train everyone."
"The pace of business makes us groan at mandatory classes—'ANOTHER TRAINING?!' But this time, you cracked the code."
"Steven made a topic that usually feels dry come alive. He just gets how people learn."
"Finally—a training session where I didn't tune out halfway through."
"Your Socratic style energized the class. Didn't make anyone feel uncomfortable—just curious."
"You created a safe space where people weren't afraid to ask questions—even basic ones."
"The format was super interactive. I actually had fun, and I don't say that about training."
"Your passion for the material which was contagious. You reminded us to be curious as a student of our industry."
"It's clear Steven loves this work—and that energy is infectious."
"You explained things in a way that made them finally click for me."
Class Content
Choose from our comprehensive selection of industry-focused training programs:
CTV Ecosystem
Streaming models, audience targeting, and key industry players
Measurement & Analytics
KPIs, attribution models, and new TV currencies
Data, Identity & Privacy
First-party data, identity resolution, and regulatory compliance
Programmatic Advertising
RTB, private marketplaces, and advanced targeting
AI & Automation
Machine learning, predictive modeling, and ethical considerations
Retail Media
Explore how retailers are becoming media giants by monetizing their first-party data and shopper intent
Navigating Walled Gardens
Unpack how closed ecosystems like Google, Meta, and Amazon operate
Winning Sales Conversations
Strategies and frameworks for effective digital media sales presentations and negotiations
And More
Additional specialized modules to explore
What Makes This Different
Tailored to Your Business
Custom training built around your specific business model and go-to-market approach.
25+ Years Experience
Every session is led by me personally—bringing over two decades of hands-on expertise in media, strategy, and education.
Immersive and Engaging
Participants actually want to attend. No nodding off. No tuning out.
I Don't Disappear
I embed within your organization and remain available long after the final lesson.
Strategic Partner
Ongoing access to me—for advice, refreshers, and strategic guidance.
Accountability Built In
Testing, benchmarks, and performance tracking to prove the impact.
Making teams at the world’s leading media, advertising and technology organizations smarter
About Steven
Throughout his career, Steven held senior roles at leading digital advertising companies such as Google, DoubleClick, DataXu, and x+1. Recognizing a need for better digital transition strategies in large media firms and ad agencies, Steven pivoted to training and consulting. Known for his interactive style, he now educates ad tech companies, publishers, and advertisers on digital advertising. Thousands from organizations like NBCU, Disney, GroupM, Mediabrands and dozens of others have benefited from his engaging, tailored sessions.
Steven also founded The Boyd Initiative, which trains young Black professionals in digital advertising. Since 2020, over 1000 students have graduated from the program, with more than 300 securing jobs at partner companies.
Contact Me
Email
steven@stevengolus.com
Phone
(917) 532-9157