CTV Essentials for Bell
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What You'll Learn
Over the course of five sessions, participants will gain a comprehensive understanding of the Connected TV (CTV) landscape. From the fundamental components of the ecosystem, data collection, and measurement, to creative formats and programmatic strategies, each lesson builds toward advanced discussions on commerce, retail media, and the evolving role of streaming platforms. By the end of this training, students will be well-equipped to navigate and leverage CTV opportunities.
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Engagement Details
- 5 sessions, each lasting 75 minutes
- 30 participants per cohort
- Highly interactive format leveraging whiteboarding, role-playing, and the Socratic Method
- Detailed session summary provided after each class
- Weekly quiz to check knowledge retention
- Ongoing 1:1 access to Steven for additional help
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Fee
$1,100 USD per student.
30 student minimum
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Lesson 1: The CTV Ecosystem
Students will develop a deep understanding of the CTV ecosystem, its evolution from linear TV, and the key components driving its rapid growth.
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Lesson 2: Tracking, Data, and Measurement in CTV
Students will learn the intricacies of CTV data collection, audience measurement, and cross-device tracking, with a focus on the different types of data used in advertising.
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Lesson 3: CTV Creative Formats and Executions
Students will explore the variety of CTV ad formats and innovative creative executions, with an emphasis on engagement and viewer interaction.
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Lesson 4: Programmatic Advertising in CTV
Students will gain a comprehensive understanding of how programmatic advertising functions in CTV, including buying strategies, major players, and challenges.
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Week 5: Commerce, Retail Media, and CTV
Students will examine how retailers and streaming platforms intersect in the fast-growing Retail Media space, exploring how first-party data, direct-to-consumer advertising, and innovative partnerships drive commerce on CTV.