CTV 101 – Free Trial Class
Demystify Today's Connected TV Landscape with our Free Trial Class
Wednesday, May 7th, 2025 - 12:30 PM EST - 1:30 PM EST
What You'll Learn
Key Definitions & Acronyms
Master essential terminology: CTV, OTT, vMVPD, MVPD, OLV, and inventory splits to speak fluently with stakeholders.
Multi-Screen Mechanics
Explore hardware and software essentials across TVs, mobile, desktops, and gaming consoles that deliver streaming video.
Advertising & Monetization
Understand inventory ownership between device makers and content providers, plus diverse ad format opportunities.
Ecosystem Mapping
Visually chart each platform's role in delivering premium video from network to viewer.
Who Should Attend
Sales & Marketing Teams
Professionals seeking new revenue streams across digital and linear video environments.
Media Planners & Buyers
Team members needing confidence discussing OTT, vMVPD, and programmatic TV solutions.
Client-Facing Professionals
Anyone fielding questions on streaming, measurement, and cross-platform campaigns.
Beyond The Trial: Comprehensive CTV Learning Paths
Measurement & Analytics:
Master KPIs, attribution models, and emerging TV currencies for ROI validation
Data, Identity & Privacy:
Navigate first-party data strategies and regulatory compliance across streaming platforms
Programmatic Advertising:
Leverage RTB, private marketplaces, and advanced audience targeting techniques
AI & Automation:
Implement machine learning and predictive modeling with ethical considerations
Retail Media:
Discover how retailers transform shopper data into powerful advertising opportunities
Navigating Walled Gardens:
Develop strategies for closed ecosystems like Google, Amazon, and Meta
Winning Sales Conversations:
Perfect your pitches with frameworks for digital media sales presentations
And More:
Continue your CTV education with regularly updated industry-specific modules