Digital Advertising Trends

Digital Advertising Trends - Monthly Webinar
Stay ahead of rapid changes in CTV, retail media, digital advertising and more. Master emerging trends that reshape marketing strategy in 2025/2026.
Details:
60 minute webinar - monthly
Unlimited number of participants
Fee: $100K/year
Customized to discuss the impact of trends on NBCU Ad Sales business.
Class Goals
Stay Current
Fluency in contemporary trends across digital advertising, CTV, and retail media platforms.
Contextualize Change
Understanding how platform shifts affect strategy, budgets, and media mix decisions and the NBCU business
Apply Insights
Translate trend signals into actionable tactics. 
Forecast Effectively
Anticipate what's coming next. Keep your organization ahead of the competition curve.
Critical Themes We Track Monthly
01
Data & Measurement
First-party data strategies, privacy compliance, attribution modeling, and incrementality testing.
02
Creative Innovation
New formats in digital and CTV. Interactive experiences and personalization at scale.
03
Cross-Channel Orchestration
CTV integration with retail media, programmatic buying, and social platforms.
04
Platform Evolution
New ad inventory types, FAST channels, AVOD growth, and self-service tools.
05
Budget Optimization
ROI pressures, spending shifts, and performance measurement across channels.
06
Regulatory Changes
Privacy regulations, transparency requirements, and compliance strategies.
07
AI Technology
Automation tools, generative creative, and agentic advertising systems.
08
Competitive Landcape
What's the latest with Netflix, Google, Amazon, Roku and more. 
09
And More…
Custom topics available upon request