Premium CTV Service Packages

CTV Training Packages
Choose the perfect package tailored to your organization's specific needs. 
* An additional $5,000 per trip will be added to the total cost if travel to external offices is required for training purposes
* The company to reimburse all travel expenses
📺 CTV 101 Training 
Overview:
A five-part series designed to deepen understanding of Connected TV (CTV) and equip teams with the knowledge to sell, strategize, and innovate in the evolving video ecosystem.
Format: Five weekly sessions, 75 minutes each
Cohort Size: Up to 33 participants
Customization: Aligned to Kargo’s go-to-market strategy, tools, and workflow
Interactive Delivery: Whiteboarding, role-playing, and Socratic-style dialogue
Session Recaps: Key takeaways and internal frameworks after every session
Weekly Quizzes: Reinforce concepts and benchmark knowledge retention
📺 Session 1: The CTV Ecosystem
Objective: Develop a comprehensive understanding of the Connected TV landscape.
Topics Covered:
Introduction to CTV: Define Connected TV and trace its evolution from traditional television.
Key Components: Explore smart TVs, streaming devices, content platforms, and their interactions.
Streaming Business Models: Discuss AVOD, SVOD, TVOD, and hybrid models.
CTV vs. Traditional TV Advertising: Examine differences in targeting, measurement, and ad delivery.
📊 Session 2: Tracking, Data, and Measurement in CTV
Objective: Understand data collection methods and measurement techniques in CTV.
Topics Covered:
Data Collection Methods: Delve into Automatic Content Recognition (ACR), SDK-based tracking, and data sources.
Cross-Device Tracking & Identity Resolution: Learn how CTV data connects with mobile and desktop behavior.
Data Types: Differentiate between first-, second-, and third-party data and their roles in audience targeting.
🖥️ Session 3: Ad Serving in CTV
Objective: Explore the mechanics and challenges of ad serving within the CTV environment.
Topics Covered:
Ad Serving Mechanics: Understand the role of ad servers, decisioning logic, and dynamic ad insertion (DAI).
Publisher and Advertiser Ad Servers: Examine how inventory is managed and ads are delivered in streaming environments.
Challenges: Identify issues like latency, buffering, and ad sequencing.
🤖 Session 4: Programmatic Media in CTV
Objective: Gain insights into programmatic advertising and its application in CTV.
Topics Covered:
Programmatic Advertising Basics: Cover real-time bidding (RTB), private marketplaces (PMPs), and programmatic guaranteed deals.
Ecosystem Players: Identify key players such as DSPs, SSPs, and ad exchanges.
Challenges: Discuss issues like ad fraud, supply-path optimization, and frequency capping.
🛍️ Session 5: Retail and Commerce Media in CTV
Objective: Understand the integration of retail media strategies within the CTV landscape.
Topics Covered:
Retail Media Overview: Explore the role of retail media in the broader marketing strategy, including benefits and challenges.
Advertising Tactics: Discuss onsite, offsite, and in-store advertising tactics and their impact on omnichannel sales and attribution.
Audience Strategy and Creative Process: Learn about effective retail media planning, buying, negotiation strategies, and the creative process for campaigns.
Measurement and Attribution: Understand optimization, measurement, and the impact of closed-loop attribution on reporting in retail media.
🤝 One-on-One Support for Sales Professionals
Our One-on-One Support service offers personalized, unlimited access to dedicated coaching sessions designed to empower sales professionals in the Connected TV (CTV) landscape.
Key Features:
Unlimited Calendar Access: Sales team members can schedule sessions at their convenience, ensuring timely support aligned with their individual needs.
Customized Tutoring: Receive tailored guidance on topics ranging from CTV fundamentals to advanced sales strategies, ensuring alignment with your organization’s go-to-market approach.
Interactive Role-Playing: Engage in realistic sales scenarios to practice and refine techniques, enhancing confidence and effectiveness in client interactions.
Open Q&A Sessions: Address specific questions or challenges in a supportive environment, fostering continuous learning and problem-solving.
This service is designed to provide sales professionals with the tools and knowledge necessary to excel in the dynamic CTV market.
🧠 Consulting Hours
Consulting Hours offer dedicated support designed to align and optimize your Connected TV (CTV) strategies across key organizational functions.
Key Features:
Cross-Functional Collaboration: Engage with stakeholders from Product Management, Product Marketing, Support, and Executive Leadership to ensure cohesive strategy development and execution.
Strategic Alignment: Facilitate discussions that bridge the gap between product capabilities and market demands, ensuring that all departments are working towards unified goals.
Tactical Planning: Develop actionable plans that address immediate challenges and leverage opportunities within the CTV landscape.
Customized Support: Tailor each session to address specific organizational needs, whether it’s refining go-to-market strategies, enhancing product features, or improving customer support processes.
🎙️ Topical Webinars
Overview:
Our Topical Webinars are dynamic, one-hour sessions designed to provide timely insights into the evolving Connected TV (CTV) landscape. These sessions are open to all interested participants, with no cap on attendance, fostering a broad and inclusive learning environment.
Key Features:
Duration: Each webinar lasts 60 minutes, offering a concise yet comprehensive exploration of the topic at hand.
Unlimited Participation: There is no maximum number of participants, allowing for extensive reach and diverse perspectives.
Timely Topics: Webinars focus on current news, emerging trends, and pressing issues in the CTV industry, ensuring content relevance and immediacy.
Interactive Format: Sessions are designed to be highly engaging, incorporating Q&A segments, polls, and discussions to encourage active participation.
🔁 Refresher Sessions
Overview:
Our Refresher Sessions are specifically designed for participants of the initial CTV 101 training cohorts. These sessions aim to reinforce and revisit the core concepts covered in the original training, ensuring sustained knowledge retention and application.
Key Features:
Focused Content Review: Each session revisits key topics from the CTV 101 curriculum, including the CTV ecosystem, data and measurement strategies, ad serving mechanics, programmatic media, and retail media integration.
Interactive Learning: Utilizing methods such as whiteboarding, role-playing, and the Socratic Method, these sessions encourage active participation and critical thinking.
Customized for Cohort Needs: Content is tailored based on feedback and performance metrics from the initial training, addressing specific areas where reinforcement is most beneficial.
Flexible Scheduling: Sessions are scheduled to accommodate participants’ availability, ensuring maximum attendance and engagement.