About Steven

Throughout his career, Steven held senior positions at pioneering digital advertising organizations. Before starting his training business, Steven served as General Manager, Go-to-Market, for DataXu. Before DataXu, Steven served as VP of Sales Strategy at DoubleClick, where he focused on bringing advertiser and publisher tools to market, created a strategic consulting practice, and was part of the team that developed and launched DoubleClick’s optimization technology. Upon DoubleClick’s acquisition by Google in 2007, Steven led sales integration activities between the two organizations.

Having noticed a gap in recent years across large media companies and ad agencies transitioning from linear to digital, Steven shifted his focus from operator to trainer and consultant. With an interactive and conversational style that participants truly enjoy, Steven now trains ad technology firms, publishers, ad agencies, and advertisers on all facets of digital advertising. Thousands of sales and marketing professionals, sales executives and non-sales leaders from A&E, AMC, NBCU, Disney, Paramount, WBD, Fox Corp, Facebook, GroupM, and Omnicom. IPG, Havas, Dentsu, and Horizon Media have benefited from Steven’s tailored content and distinctive delivery.

Steven also runs The Boyd Initiative, which provides digital advertising industry training to young Black professionals. Since the summer of 2020, over 1000 students have completed the course, and over 300 of these graduates now work for partners of The Boyd Initiative.

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