AI Training Programs
Two Courses. Two Outcomes.
One Goal: Make AI Actually Useful.
One Goal: Make AI Actually Useful.
AI is everywhere. Most teams are still figuring out what to do with it. These two programs solve that gap — from strategic understanding to daily practical application — built for media, marketing, and sales teams.
1
The AI-Powered Professional
I want to learn how to use AI to become more efficient in my role.
Course 2
AI in Advertising
Understand how AI is fundamentally reshaping the media and advertising ecosystem — from planning to activation to measurement. You'll learn not just what AI is, but how companies like Google, Amazon, Meta, and The Trade Desk are actually using it.
🤖 Agentic Advertising
AI agents that plan, buy, and optimize media — and what happens when decisioning moves from humans to systems.
🎨 Generative Advertising
AI-driven creative production at scale, dynamic messaging, and the impact on creative teams.
📊 ML & Deep Learning
How algorithms actually make decisions — optimization vs. prediction vs. automation, and what's real vs. hype.
🌐 The Changing Ecosystem
DSPs, SSPs, programmatic, targeting, identity — and where humans still matter.
Course 2 Details
What Makes This Different
Industry-Specific
Built specifically for media, ad tech, and marketing teams — not generic AI overviews.
Real-World Connected
Every concept ties directly to use cases your business and clients actually face.
Business Impact Focus
Understand how AI changes your role, your clients, and your competitive position.
Format
1–2 hour session or multi-session series
Interactive discussions, whiteboarding, and real examples
Customized to your company, products, and clients
Course 1
The AI-Powered Professional
This is the course most people think they're getting when they sign up for AI training. Instead of talking about AI, this course teaches you how to use it every single day to save time, move faster, and produce better work.
A 4-session program (or condensed workshop) built on hands-on exercises using real work scenarios — immediate application, not theory.
Course 1 · Module 1
Prompting the Right Way
A structured framework for getting high-quality AI outputs — every time. This is repeatable prompt engineering that works across any platform.
1
Assign a Role
Set the AI's perspective and expertise context.
2
Provide Real Data
Ground outputs in your actual business context.
3
Control Output Format
Specify structure, length, and delivery style.
4
Set Tone & Constraints
Eliminate hallucinations and drive to clear action.
Course 1 · Module 2 & 3
Workflows & Automation
Practical Workflows
Real workflows for prospecting, meeting prep, writing emails and decks, analyzing data, and creating content — saving hours of manual work.
Automation Systems
Turn one-off tasks into repeatable systems. Build reusable prompt templates, cross-tool workflows, and automated research and writing pipelines.
👉 The goal is simple: Stop starting from scratch every time.
Course 1 · Outcomes
What Participants Walk Away With
Personal AI Workflow
A workflow tailored specifically to their role and daily responsibilities.
Prompt Library
A curated collection of high-performing prompts ready to use immediately.
Automation Ability
The skills to automate repetitive work across any major AI platform.
Real Confidence
Ability to use AI in real business situations — not just demos.
Tool-Agnostic: Works across Microsoft Copilot, Claude, ChatGPT, and any major AI platform. The focus is the system and thinking — not the tool.
Who This Is For
Built for the Teams Doing the Work
Media & Ad Tech Sales
Win more with AI-powered prep and strategy.
Marketers & Campaign Managers
Move faster and produce better creative and content.
Client Services & Account Teams
Be more prepared in every client interaction.
Executives
Understand AI's impact on your industry and organization.
Let's Talk
Ready to Bring AI Training to Your Team?
Custom sessions, team training, and executive workshops available. You'll understand where the industry is going, how your role is changing, and exactly how to use AI to stay ahead.
Course 1
The AI-Powered Professional — 4-session program or condensed workshop
Course 2
AI in Advertising — 1–2 hour session or multi-session series
Both Programs
Strategic + practical — the complete AI transformation package