Introduction to AI in Advertising
Go from AI-Curious to AI-Confident with our Free Trial Class
Wednesday April 1st, 2026 - 12:30 PM EST - 1:30 PM EST
What You'll Learn
This trial class offers a comprehensive overview of AI's impact on advertising, covering essential concepts and practical applications for immediate integration into your workflow.
01
AI Fundamentals
Machine learning, deep learning, generative AI, and agentic AI explained in plain English, not engineer-speak.
02
AI Inside the Ad Tech Stack
Discover how AI already powers targeting, measurement, creative optimization, and campaign planning today.
03
Practical Applications
A live demo showing how to use AI tools for research, client prep, competitive intelligence, and strategy in minutes.
04
What's Next for AI
Explore where AI is headed in advertising and what top media teams are doing right now to stay ahead.
Why AI Matters Now
The advertising industry is being reshaped by artificial intelligence, and the gap between teams that understand AI and those that don't is widening fast. This session gives you the knowledge and confidence to lead, not follow.
Instant Expertise
Go from buzzword confusion to practical fluency in a single session — no technical background required.
Real-World Application
See exactly how AI tools accelerate research, client prep, and competitive analysis today — not someday.
Competitive Advantage
Position yourself and your team as forward-thinking partners in every client and internal conversation.
Who Is This For
Whether you're just starting to explore AI or you've been hearing the buzz, this session is built for you.
Sellers & Account Managers
Speak AI fluently with clients, positioning yourself as a knowledgeable partner in every conversation.
Strategists & Planners
Supercharge research, competitive intelligence, and campaign strategy with powerful AI tools.
Managers & Senior Execs
Gain frameworks and vocabulary to lead AI discussions and make smarter organizational decisions.
Ad Tech & Agency Teams
Get hands-on exposure to AI's transformative forces, staying ahead of industry shifts.
No technical background required. If you keep hearing about AI but haven't had time to go deep, this session is designed exactly for you.