Videos
📺 CTV 101 Training for AMC Networks
This five-session course is designed specifically for AMC Networks’ Integrated Marketing Team to build fluency in the CTV landscape and strengthen collaboration with ad sales. The training will help participants more confidently package and position AMC’s CTV inventory and innovations in custom marketing solutions for clients.
  • Format & Schedule: Five weekly sessions held over consecutive weeks, each lasting 75 minutes.
  • Cohort Size: Up to 33 participants per group.
  • Delivery: NYC-based employees will join in-person sessions, while remote participants will attend live, instructor-led Zoom sessions.
  • Customization: The curriculum is fully tailored to AMC’s content, client strategy, brand positioning, and internal tools.
  • Instructor Access: Participants will have full access to my schedule throughout the course. I’m available for 1:1 or small group follow-ups to reinforce concepts, answer questions, or apply lessons to real client scenarios.
  • Interactive & Engaging: Sessions use whiteboarding, role-playing, and Socratic questioning to promote active learning and critical thinking.
  • Post-Session Summaries: Each session is accompanied by a written recap with frameworks, terminology, and key takeaways for easy internal sharing.
  • Weekly Knowledge Checks: Short quizzes after each session ensure retention and keep learning on track.
Pricing
One Cohort: $1,200 per participant
Two Cohorts: $1,100 per participant
Three or More Cohorts: $1,000 per participant
Bonus: - Book three cohorts or more and receive one free CTV 101 session for up to 50 additional participants—ideal for wider team exposure.
📘 Session 1: The CTV Ecosystem
Objective: Provide a strategic overview of how Connected TV works—from platforms to viewer behavior—and what it means for how AMC shows up in the streaming landscape.
Topics Covered:
  • What is CTV? Understanding how linear TV evolved into app-based, digital video experiences.
  • Who are the key players? Smart TVs, devices (Roku, Fire TV, Samsung), operating systems, and app stores.
  • Business Models (AVOD, SVOD, FAST, TVOD): Learn how each monetization model affects advertising opportunities and client alignment.
  • AMC’s Position in the Ecosystem: How AMC’s brands and apps fit into the broader CTV landscape.
  • CTV vs. Traditional TV: Differences in measurement, targeting, and campaign flexibility.
📊 Session 2: Tracking, Data, and Measurement in CTV
Objective: Demystify how data flows in the CTV environment and how it supports client KPIs—from brand lift to performance marketing.
Topics Covered:
  • How Viewership is Tracked: ACR, device-level data, and login environments.
  • Identity & Targeting: How CTV advertisers reach households, demo segments, or behavioral audiences.
  • Data Partnerships: How AMC collaborates with data providers, clean rooms, or ID graphs to enable audience-based buying.
  • Measurement in CTV: From impression tracking to brand studies and attribution modeling.
  • Implications for Custom Packages: How AMC can use these capabilities to make smarter media and content recommendations.
🎯 Session 3: Ad Serving in CTV
Objective: Explain how ads are inserted into CTV content, and what marketers need to know when building custom client executions.
Topics Covered:
  • How Ads Are Served in Streaming: Server-side ad insertion (SSAI), client-side, and dynamic ad decisioning.
  • Ad Break Structures: Pre-rolls, mid-rolls, and binge-friendly ad formats.
  • Platform Nuances: What’s different on Roku vs. Samsung vs. Apple TV—and why that matters for creative.
  • Latency & User Experience: Technical factors that affect how campaigns are seen by viewers.
  • Creative Compatibility: How different file types and specs apply across CTV endpoints.
🤖 Session 4: Programmatic Media in CTV
Objective: Build fluency in how AMC inventory is sold—both directly and programmatically—and what clients care about in each scenario.
Topics Covered:
  • How Programmatic Works in CTV: Basic definitions (DSPs, SSPs, PMPs) and what they mean for custom deals.
  • How AMC is Bought: Direct IO vs. programmatic guaranteed vs. private marketplace.
  • What Clients Want: Transparency, efficiency, audience scale, and context.
  • Buyer Questions Integrated Marketing Should Anticipate: Measurement, targeting layers, brand safety, and competitive separation.
🛍️ Session 5: Retail and Commerce Media in CTV
Objective: Highlight the cutting edge of what’s possible creatively in CTV—and how AMC can build high-value, custom packages that tie in commerce and storytelling.
Topics Covered:
  • CTV Creative Executions: Pause ads, QR codes, overlays, binge ads, interactive units, shoppable video—what’s available and what’s emerging.
  • Integrated Storytelling: How AMC brands can build brand love and drive results with sequential messaging and contextual placement.
  • Retail & Commerce Media: What it means when clients bring shopper goals to CTV—and how AMC can participate through strategic partnerships.
  • Closed-Loop Attribution: Using data signals to prove outcomes and support renewals.
  • Creative Best Practices: What performs well in CTV, and how to advise clients accordingly.