CTV Essentials Training Proposal for Cadent
CTV Essentials Training
A five-session program designed to deepen understanding of Connected TV (CTV) and help Cadent teams better position the company’s converged TV solutions across planning, activation, measurement, and client strategy.
Format: Five weekly sessions, 75 minutes each
Cohort Size: 15 Participants
Assessment: Pre-training assessment to guide curriculum
Customization: Fully aligned to Cadent’s products, identity graph, and GTM strategy
Interactive Delivery: Whiteboarding, role-play, and guided discussion
Session Recaps: Key takeaways after every session
Weekly Quizzes: Reinforce concepts and measure retention
📡 Topic 1: The CTV Ecosystem
Objective: Build a foundational understanding of the Connected TV landscape—framed around Cadent’s role in unifying linear, addressable, and CTV into a converged TV platform.
Topics Covered:
- Introduction to CTV Define CTV and explain the shift from linear to streaming. Position Cadent as the connective layer enabling cross-screen reach.
- Ecosystem Components Smart TVs, streaming devices, AVOD/FAST platforms, MVPD apps, and publisher environments—and how Cadent accesses premium supply across them.
- Streaming Business Models AVOD, SVOD, TVOD, FAST, hybrid. Highlight how Cadent supports scale and consistency across AVOD/FAST.
- CTV vs. Traditional TV Differences in data, targeting, frequency, and delivery—and how Cadent bridges both worlds through a unified converged-TV approach.
đź“Š Topic 2: Tracking, Data & Measurement in CTV
Objective: Explain how CTV data is collected, resolved, and measured—centered around Cadent’s identity spine and household graph.
Topics Covered:
- Data Collection Methods ACR, device-level data, SDK-based logs, publisher signals. How Cadent harmonizes these into cross-screen insights.
- Identity & Cross-Device Linking How Cadent connects linear + CTV + digital using a privacy-compliant household graph and partner IDs.
- Data Types First-, second-, and third-party data—and how Cadent blends them into scalable, high-quality audiences.
🎛️ Topic 3: Ad Serving in CTV
Objective: Build a clear understanding of how CTV ads are delivered and how Cadent ensures quality and reliability across environments.
Topics Covered:
- Ad Serving Mechanics SSAI/DAI, ad servers, decisioning systems, pod structures. How Cadent integrates across multiple tech stacks.
- Publisher & Advertiser Ad Servers How inventory is managed across premium publishers and how Cadent normalizes delivery to reduce fragmentation.
- Key Challenges Latency, device variability, break reconstruction, sequential messaging—and Cadent’s approach to mitigating these issues.
⚙️ Topic 4: Programmatic Media in CTV
Objective: Strengthen understanding of programmatic buying in CTV and how Cadent differentiates through transparency and curated supply.
Topics Covered:
- Programmatic Basics RTB, PMPs, private auctions, programmatic guaranteed—and how Cadent activates CTV inventory across these channels.
- Key Players DSPs, SSPs, exchanges, measurement partners. Cadent’s role in optimizing delivery and reducing waste.
- Programmatic Challenges Ad fraud, SPO, fragmentation, frequency inflation. How Cadent’s curated approach improves performance.
đź›’ Topic 5: Retail Media & CTV Integration
Objective: Understand how retail media intersects with CTV and how Cadent supports commerce-driven strategies.
Topics Covered:
- Retail Media’s Expansion into CTV How RMNs (Amazon, Walmart, Target, Instacart, Kroger) extend shopper data into CTV targeting and measurement.
- Cadent’s Positioning How Cadent extends RMN audiences into premium CTV environments with controlled reach and frequency.
- Strategic Selling How to address client questions, navigate shifting budgets, and position Cadent as a critical complement to retail media networks.
🤝 One-on-One Support for Sales Professionals
Our One-on-One Support service offers personalized, unlimited access to dedicated coaching sessions designed to empower sales professionals in the Connected TV (CTV) landscape.
Key Features
- Unlimited Calendar Access Sales team members can schedule sessions whenever they need support, ensuring timely help aligned with individual workflows.
- Customized Tutoring Tailored guidance on topics ranging from CTV fundamentals to advanced sales strategies, fully aligned with your organization’s go-to-market approach.
- Interactive Role-Playing Realistic sales scenarios that help refine pitch delivery, objection handling, and overall client-facing effectiveness.
- Open Q&A Sessions A supportive environment for troubleshooting, asking questions, and working through real-world challenges.
This service is designed to provide sales professionals with the tools and knowledge necessary to excel in the dynamic CTV market.