Videos
CTV Training for Comcast Advertising
* Additional bundles can be purchased at the same rate.
📺 CTV 101 Training
Overview:
A five-part series designed to deepen understanding of Connected TV (CTV) and equip teams with the knowledge to sell, strategize, and innovate in the evolving video ecosystem.
  • Format: Five weekly sessions, 75 minutes each
  • Cohort Size: Up to 35 participants
  • Assessment: Pre training assessment provided to help guide curriculum development
  • Customization: Aligned to Comcast Advertising's go-to-market strategy, tools, and workflow
  • Interactive Delivery: Whiteboarding, role-playing, and Socratic-style dialogue
  • Session Recaps: Key takeaways and internal frameworks after every session
  • Weekly Quizzes: Reinforce concepts and benchmark knowledge retention
📺 Session 1: The CTV Ecosystem
Objective: Develop a comprehensive understanding of the Connected TV landscape.
Topics Covered
  • Introduction to CTV: Define Connected TV and trace its evolution from traditional television.
  • Key Components: Smart TVs, streaming devices, content platforms, and their interactions.
  • Streaming Business Models: AVOD, SVOD, TVOD, BVOD, hybrid models.
  • CTV vs. Traditional TV Advertising: Differences in targeting, measurement, and ad delivery.
Practical Application & Practice Environment
  • Simulated Streaming Stack Walkthrough: “Find all points where data enters the system.”
  • Role-Based Exercise: Compare how a seller, marketer, and data analyst would explain CTV differently.
  • Mock Client Brief: “Educate a client who still thinks CTV is just Hulu.”
  • Support / How We Solve:
  • Create a downloadable ‘CTV Explainer Kit’ (slides + cheat sheet).
  • Use short verbal role-play scenarios: 60-second explanations per job family.
📊 Session 2: Tracking, Data, and Measurement in CTV
Objective: Understand how data is generated, collected, and activated for targeting and measurement.
Topics Covered
  • Data Types: First-, second-, and third-party data.
  • Data Collection Methods: ACR, SDK-based tracking, data partner integrations.
  • Cross-Device Identity Resolution: How CTV connects with mobile & desktop behavior.
Practical Application & Practice Environment
  • ACR Exercise: “Where did the data come from?” – Students trace ACR → DSP → Report.
  • Identity Map Lab: Connect devices in a family household to ad impressions.
  • Data Activation Simulation: Build a targetable audience using 1st, 2nd, and 3rd-party inputs.
  • Support / How We Solve:
  • Interactive whiteboard exercise on “How identity resolution actually works.”
  • Provide sample measurement reports to interpret.
🖥️ Session 3: Ad Serving in CTV
Objective: Explore the mechanics and challenges of ad serving across streaming environments.
Topics Covered
  • Ad Serving Mechanics: Decisioning logic & Dynamic Ad Insertion (DAI).
  • Advertiser vs. Publisher Ad Servers: When each is used & why it matters.
  • Challenges: Latency, ad collisions, sequencing, pacing & priority tiers.
Practical Application & Practice Environment
  • Ad Decisioning Game: Groups decide which ad gets served based on pacing, target & priority.
  • Inventory Task: Match inventory types to the correct ad server.
  • DAI Simulation: Follow the steps from “pause → ad request → delivery.”
  • Support / How We Solve:
  • Build a decision tree: “What do you check first when the ad doesn’t serve?”
  • Use real DSP screenshots (mocked) for practice.
🤖 Session 4: Programmatic Media in CTV
Objective: Understand how real-time bidding and automated buying work within CTV.
Topics Covered
  • RTB, PMP & Programmatic Guaranteed: Where each fits.
  • Key Players: DSPs, SSPs, ad exchanges.
  • Challenges: SPO, frequency issues, fraud, transparency.
Practical Application & Practice Environment
  • Auction Role Play: Participants act as DSP, publisher & ad buyer.
  • Buyer Strategy Lab: Build a PMP proposal & justify the price.
  • Fraud Detection Exercise: Is this inventory legit?
  • Support / How We Solve:
  • Provide real-world examples from Magnite, TTD, PubMatic.
  • Practice explaining PMP vs PG to a non-technical client.
🛍️ Session 5: Retail and Commerce Media in CTV
Objective: Understand how commerce data and CTV advertising converge.
Topics Covered
  • Retail media definitions & positioning.
  • Onsite, offsite & in-store ad strategies.
  • Audience strategy & creative development.
  • Measurement & closed-loop attribution.
Practical Application & Practice Environment
  • Product-to-Household Matching Exercise → Build a retail media audience.
  • Creative Strategy Lab → Design a 15-second streaming retail ad.
  • Campaign Optimization Scenario: Given performance data — what would you change?
  • Support / How We Solve:
  • Build a “Retail Media Toolkit” for campaigns.
  • Provide sample attribution reports and ask students to defend the ROAS story.
🤝 One-on-One Support for Sales Professionals
Our One-on-One Support service offers personalized, unlimited access to dedicated coaching sessions designed to empower sales professionals in the Connected TV (CTV) landscape.
Key Features:
  • Unlimited Calendar Access: Sales team members can schedule sessions at their convenience, ensuring timely support aligned with their individual needs.
  • Customized Tutoring: Receive tailored guidance on topics ranging from CTV fundamentals to advanced sales strategies, ensuring alignment with your organization’s go-to-market approach.
  • Interactive Role-Playing: Engage in realistic sales scenarios to practice and refine techniques, enhancing confidence and effectiveness in client interactions.
  • Open Q&A Sessions: Address specific questions or challenges in a supportive environment, fostering continuous learning and problem-solving.
This service is designed to provide sales professionals with the tools and knowledge necessary to excel in the dynamic CTV market.
🧠 Consulting Hours
Consulting Hours offer dedicated support designed to align and optimize your Connected TV (CTV) strategies across key organizational functions.
Key Features:
  • Cross-Functional Collaboration: Engage with stakeholders from Product Management, Product Marketing, Support, and Executive Leadership to ensure cohesive strategy development and execution.
  • Strategic Alignment: Facilitate discussions that bridge the gap between product capabilities and market demands, ensuring that all departments are working towards unified goals.
  • Tactical Planning: Develop actionable plans that address immediate challenges and leverage opportunities within the CTV landscape.
  • Customized Support: Tailor each session to address specific organizational needs, whether it’s refining go-to-market strategies, enhancing product features, or improving customer support processes.
🔁 Refresher Sessions
Overview:
Our Refresher Sessions are specifically designed for participants of the initial CTV 101 training cohorts. These sessions aim to reinforce and revisit the core concepts covered in the original training, ensuring sustained knowledge retention and application.
Key Features:
  • Focused Content Review: Each session revisits key topics from the CTV 101 curriculum, including the CTV ecosystem, data and measurement strategies, ad serving mechanics, programmatic media, and retail media integration.
  • Interactive Learning: Utilizing methods such as whiteboarding, role-playing, and the Socratic Method, these sessions encourage active participation and critical thinking.
  • Customized for Cohort Needs: Content is tailored based on feedback and performance metrics from the initial training, addressing specific areas where reinforcement is most beneficial.
  • Flexible Scheduling: Sessions are scheduled to accommodate participants’ availability, ensuring maximum attendance and engagement.