CTV Advertising Training That Drives Real Revenue
Your Team Needs to Sell CTV. Here's How We Make That Happen.
CTV is now the fastest-growing segment in digital advertising — but most sales and marketing teams can't explain how it works, what makes it different from linear TV, or how to close deals against well-informed buyers. Steven Golus's hands-on CTV advertising training closes that gap fast. Interactive sessions, real-world examples, and no fluff. Trusted by Disney, NBCU, Peacock, Paramount, Hulu, and 50+ media and ad tech companies.
What Your Team Will Learn
How CTV inventory is bought and sold — programmatic, direct, and hybrid
Targeting: ACR data, first-party audiences, contextual, and lookalike segments
Measurement and attribution in a streaming, cookieless environment
CTV vs. OTT vs. linear TV — what buyers and sellers need to know
How to pitch CTV to brand advertisers and agency planners
The competitive landscape: Roku, Amazon, Apple TV+, Samsung Ads, and more
Who This Training Is For
Ad sales teams at streaming platforms and publishers
Account executives selling CTV inventory and sponsorships
Ad tech companies building CTV measurement and targeting solutions
Agency media planners and buyers transitioning budgets to streaming
Ready to Upskill Your CTV Team?
Steven works directly with media companies, streaming platforms, and ad tech teams to build custom CTV training programs. Sessions are interactive, practical, and built around your team's actual products and sales challenges. Let's talk about what your team needs.