Videos
CTV Essentials Training
A five-session program designed to deepen understanding of Connected TV (CTV) and help teams better position the company’s converged TV solutions across planning, activation, measurement, and client strategy.
Format: Five weekly sessions, 75 minutes each.
Customization: Fully aligned to your company products, identity graph, and GTM strategy.
Interactive Delivery: Whiteboarding, role-play, and guided discussion.
Session Recaps: Key takeaways after every session.
Weekly Quizzes: Reinforce concepts and measure retention.
📡 Topic 1: The CTV Ecosystem
Objective: Build a foundational understanding of the Connected TV landscape and the major forces shaping how streaming inventory is distributed, monetized, and sold.
Topics Covered:
  • Introduction to CTV: Define CTV and explain the shift from traditional linear television to streaming-based viewing environments.
  • Ecosystem Components: Review the major players across the ecosystem, including smart TVs, streaming devices, publishers, distributors, platforms, and ad technology providers.
  • Streaming Business Models: Explore AVOD, SVOD, TVOD, FAST, and hybrid models, and how each influences inventory, audience access, and monetization.
  • CTV vs. Traditional TV: Examine the differences between linear and CTV in terms of delivery, targeting, measurement, and buying approaches.
📊 Topic 2: Tracking, Data & Measurement in CTV
Objective: Explain how data is collected, connected, and used to support targeting, attribution, and measurement in CTV environments.
Topics Covered:
  • Data Collection Methods: Overview the different ways data is gathered across devices, apps, publishers, and viewing environments.
  • Identity & Cross-Device Linking: Understand how marketers and platforms connect households, devices, and audiences across screens in privacy-conscious ways.
  • Data Types: Clarify the role of first-, second-, and third-party data in audience development and campaign strategy.
🎛️ Topic 3: Ad Serving in CTV
Objective: Build a clear understanding of how ads are delivered within CTV environments and the operational realities that shape the viewing and advertiser experience.
Topics Covered:
  • Ad Serving Mechanics: Explain the basic workflow behind ad requests, ad decisioning, insertion, and delivery in streaming environments.
  • Publisher & Advertiser Ad Servers: Review the roles of publisher ad servers, advertiser ad servers, and related technologies in campaign execution.
  • Key Challenges: Discuss issues such as latency, fragmentation, pod management, and device variability, and why they matter.
⚙️ Topic 4: Programmatic Media in CTV
Objective: Strengthen understanding of how programmatic buying works in CTV and how it fits into the broader advertising landscape.
Topics Covered:
  • Programmatic Basics: Cover RTB, private marketplaces, private auctions, and programmatic guaranteed, along with where each fits.
  • Key Players: Review the roles of DSPs, SSPs, exchanges, publishers, agencies, and measurement partners.
  • Programmatic Workflow: Walk through how inventory becomes available, how bids are evaluated, and how campaigns are activated and optimized.
  • Programmatic Challenges: Address issues such as transparency, fraud, supply path complexity, frequency management, and performance tradeoffs.
🛒 Topic 5: Retail Media & CTV Integration
Objective: Help teams understand how retail media and commerce data are increasingly influencing CTV strategy, targeting, and measurement.
Topics Covered:
  • Retail Media’s Expansion into CTV: Examine how retail media networks are extending shopper data and audience signals into streaming environments.
  • Audience & Commerce Signals: Explore how commerce data can inform targeting, planning, and attribution in CTV campaigns.
  • Measurement & Outcomes: Discuss how brands think about performance, sales impact, and closed-loop measurement in CTV and commerce-related strategies.
  • Strategic Implications: Help teams understand how CTV fits into broader omnichannel and performance-driven media plans.
🤝 One-on-One Support for Sales Professionals
Our One-on-One Support service offers personalized, unlimited access to dedicated coaching sessions designed to empower sales professionals in the Connected TV (CTV) landscape.
Key Features
  • Unlimited Calendar Access: Sales team members can schedule sessions whenever they need support, ensuring timely help aligned with individual workflows.
  • Customized Tutoring: Tailored guidance on topics ranging from CTV fundamentals to advanced sales strategies, fully aligned with your organization's go-to-market approach.
  • Interactive Role-Playing: Realistic sales scenarios that help refine pitch delivery, objection handling, and overall client-facing effectiveness.
  • Open Q&A Sessions: A supportive environment for troubleshooting, asking questions, and working through real-world challenges.
This service is designed to provide sales professionals with the tools and knowledge necessary to excel in the dynamic CTV market.