Disney Advertising
4-Week AI Enablement Program
Role-Based Cohorts · Prompting → Agents → Workflows
A behavior-change program that turns AI from a curiosity into a daily habit across the organization.
The Case for Change
Why Not a One-Off
AI adoption is behavior change — and behavior doesn't change in a single session.
Multiple Sessions
Spread across multiple weeks, not one big training day.
Accountability Between Sessions
Homework and behavior tracking between every session.
Role-Specific Cohorts
People build for the work they actually do.
The Multiplier
Participants share prompts, agents, and workflows so wins spread across the org.
Program Structure
The Four-Week Arc
Progressive by difficulty — each week builds on the last.
Week 1 — Prompting
Write strong, repeatable prompts for real tasks.
Week 2 — Agents
Build reusable assistants tailored to each role.
Week 3 — Workflows
Chain steps into end-to-end, multi-step processes.
Week 4 — Showcase
In-person: everyone demos what they built.
Cohort Design
Cohort Structure
Six cohorts of ~20, grouped by function so tooling matches the work. Cohorts stay small so facilitators can ensure everyone is actually building.
Before Week 1
Week 0 — Intake & Pre-Qualification
The biggest challenge is the wide range of comfort levels — even within one cohort. We pre-qualify so no one is left behind or held back.
Skills Survey
Short assessment for every participant to gauge baseline comfort with AI tools.
Pain-Point Interviews
Sampled interviews to seed each cohort's curriculum with real, relevant use cases.
Tool Access
All tool access provisioned and tested before Week 1 begins.
Session Design
The 75-Minute Session
Every weekly session follows the same rhythm.
1
0–10 min
Homework debrief
2
10–55 min
Concept teach, demoed on real work, Hands-on lab with each person's own tasks
3
55–70 min
Share and troubleshoot
4
70–75 min
Assign homework
Curriculum
Week-by-Week Content
Week 1 — Prompting
Turn a recurring task into a structured, reusable prompt.
Week 2 — Agents
Convert that prompt into a saved assistant with instructions and reference files.
Week 3 — Workflows
Connect agents into a 3–4 step sequence that runs end to end.
Week 4 — Showcase
Apply it to a live deliverable and present to the full group.
Role-Specific Design
Role-Specific Use Cases
Each cohort works from a starter menu shaped by the intake interviews.
Sales
Prospect briefs, pitch narratives, RFP drafts, follow-ups
Planning, Analytics & Ops
Data summaries, pacing/variance, Excel help
Solutions
Creative concepting, sponsorship narratives, research synthesis
Enabling Functions
Contract/policy summaries, variance explanations, reconciliation
Executive
Synthesizing team output, leadership comms, strategic messaging
Technology
Tools
Training will be delivered on Copilot and/or Claude — depending on which is readily available and approved at the time of delivery. The program is tool-agnostic by design and flexes as the approved-tool list evolves.
Copilot / Native Tools
Simpler day-to-day tasks handled with familiar, integrated tooling.
Claude (Advanced Reasoning)
More complex reasoning tasks — including Claude inside Copilot and Claude + Excel.
The real skill we teach is judgment — knowing which tool fits which task.
Week 4
The In-Person Showcase
With every VP in the room, this is the payoff — approximately 2 hours, with the option to split across the two-day field leadership meeting.
1
Live Demos
Each cohort demos its best agent or workflow in front of the full group.
2
"Borrow This" Round
Teams adopt each other's tools — spreading wins across the organization.
3
VP Commitments
Each VP commits to one workflow their team will run, with 30/60-day check-ins.
Leadership Track
The Executive Cohort
Rita and Deb run the same Prompting → Agents → Workflows arc on executive workflows.
High-Touch & Condensed
With two people, the whole session becomes a working lab — fully personalized.
Same Muscle, Same Arc
Leadership builds the same capabilities the broader org is developing.
Credibility & Accountability
Lets them speak to the tools from real experience and hold teams accountable.
Pricing
Investment
$99,900
Program Fee
Total investment for the full 4-week AI enablement program.
~$999
Per Person
At 96 participants
Design, intake interviews, materials, and travel quoted separately if desired.
Measurement
Success Metrics
Progress is tracked across adoption, output, and long-term retention.
Adoption Rate
% of participants logging weekly AI use by Week 4.
Time Saved
Hours saved per participant per week, tracked across the program.
Output Built
Total prompts, agents, and workflows created across all cohorts.
Spread
Tools adopted by teams beyond the one that originally built them.
30/60-Day Retention
Sustained usage tracked after the program ends.