Session 1
Insights on AI Ad Products
Global Platforms & Broadcasting Impact · 90 Minutes
A focused look at how major tech platforms are embedding AI into advertising and programmatic buying tools. The session also explores what these shifts mean for TV and audio businesses, from competitive pressure to new revenue opportunities.
Each topic builds on the last — from understanding platform capabilities to translating them into strategic action for broadcasters.
What You'll Take Away
Clear View of the AI Ad Landscape
Understand how Google, Meta, Amazon, and others are deploying AI across targeting, creative, and bidding — and what it means for your business.
Framework for Stakeholder Conversations
Walk away with language and structure to brief your leadership, sales teams, and board on AI ad developments.
Strategic Positioning for Your Ad Offerings
Identify where your ad products sit relative to platform capabilities and where differentiation is still possible.
Competitive Intelligence on Major Platforms
Get a detailed breakdown of what each major platform is building and how fast they're moving.
Who Should Attend
- Revenue & Commercial Leaders
- Strategy & Business Development
- Ad Operations & Sales Leaders
- Non-technical leaders evaluating AI ad investments
Session 2
Practical Integration Strategies
AI in Ad Sales Operations · 90 Minutes · Interactive
This hands-on session shows how ad sales teams can operationalize AI to improve everyday workflows, strengthen decision-making, and support better commercial outcomes. We'll cover practical tools, partnership models, and the organizational changes needed to make adoption stick.
Each module moves from individual tool adoption to team-wide transformation — giving attendees a complete picture of what AI integration looks like in practice.
What You'll Take Away
A Practical Playbook
Step-by-step guidance on how to introduce AI tools into your sales workflow without disrupting existing processes.
Tools, Vendors & Implementation Approaches
A curated overview of the AI tools and vendors most relevant to ad sales, with honest assessments of build vs. buy tradeoffs.
Organizational Clarity
Understand how to restructure roles, responsibilities, and workflows so your team can adopt AI without confusion or resistance.
Peer Connections & Confidence
Leave with a network of peers facing the same challenges and the confidence to move forward with AI initiatives.
Who Should Attend
- Ad Sales Directors & Account Executives
- Sales Operations & Enablement
- Revenue Operations & Finance
- Sales Managers & Team Leads
Session 3
AI Landscape Refresher
Foundations & Concepts · 60 Minutes
This session builds the shared foundation every attendee needs before moving into platforms and sales strategy. It covers the AI landscape from core fundamentals through machine learning, generative AI, and agentic AI, while separating hype from reality.
The framework moves from foundational concepts to the newest AI capabilities, giving attendees a clear mental model for understanding how the landscape fits together.
Shared AI Vocabulary
Leave with a common language for AI that helps your entire team — technical and non-technical alike — communicate clearly and confidently.
Critical Evaluation Skills
Know how to assess AI vendor claims, spot overhyped solutions, and ask the right questions before committing to any tool or platform.
Informed Conversations
Be equipped to engage meaningfully with AI vendors, internal tech teams, and leadership without needing a technical background.
Demystification of AI
Replace confusion and fear with clarity — understand what AI can and can't do, and where the real opportunities lie for your business.
Ideal For
- Commercial and business leaders evaluating AI investments
- Non-technical stakeholders assessing AI vendors
- Sales, marketing, and operations leaders
- Mixed-experience audiences who benefit from a common foundation