Partnership Proposal
eTV × Steven Golus
A Three-Workstream Partnership Proposal — Following our conversation in New York, this document lays out a proposed partnership across three distinct workstreams, each designed to position eTV at the leading edge of where broadcasting is heading.
The Partnership
Three Workstreams. One Direction.
Each workstream is purpose-built to move eTV forward — from internal capability building to market leadership on the public stage.
1
Executive AI AITraining
Equipping the eTV leadership team with AI capabilities that drive efficiency across every function.
May – June 2026
2
Linear & Digital Ad Sales Alignment
Bringing the commercial team up to speed on the convergence playbook that's reshaped US and European markets.
Concurrent
3
SA CTV Masterclass Series
A week-long public program in Johannesburg establishing eTV as the market leader on AI in broadcasting.
August 2026
I'm not a traditional consultant. When I engage, I become part of the executive team — full calendar access, always on. The measure of success is simple: at the end of this, you should say it was the best money you ever spent.
Workstream 1
Executive AI Training
Start Date: May 1, 2026
40,000 ZAR per participant
Equip the eTV executive team and functional leaders with the AI capabilities, frameworks, and workflows needed to drive efficiency without compromising production quality.
01
Phase A — Kickoff Session
One 90-minute group session with the full executive team. Sets the stage, establishes frameworks, aligns on language, and identifies the highest-leverage opportunities across the business.
02
Phase B — Functional Deep-Dives
Three one-hour sessions per functional leader, tailored specifically to their workflows and the tasks that consume the most time on their team.
Functional Leaders Covered
Executive
CEO, CTO, Commercial Officer, Content Officer
Functional
Head of News, Marketing, Legal
Extended
Trainee CFO, Visual/Creative
Workstream 2
Linear & Digital Ad Sales Alignment
Concurrent with Workstream 1
Pricing: TBD
Train the commercial team on how to bring linear and digital advertising together — measurement, pricing, agency dynamics, and the playbook that's worked in the US and Europe.
Structure to be finalized after scoping conversation with commercial leadership — the right shape depends on team size, current capability, and where the gaps are.
What We'll Cover
US & Europe Transition
How markets moved from linear-dominant to digital-integrated
Measurement Standards
GRPs vs. impressions — and where they meet
CPM Economics
Why the gap between linear and digital pricing exists
Agency Perspective
Why CTV took off in the US — agency margin incentives explained
Retail Media Opportunity
ShopRite, Pick n Pay, Amazon — purchase and intent data
Converged Sales Structure
Building a sales team fit for a linear/digital world
Workstream 3
South Africa Masterclass Series
Live Week: August 2026, Johannesburg
Commercial Structure: TBD — developed jointly
Establish eTV as the market leader on AI in broadcasting — through a week-long public program in Johannesburg, followed by ongoing online cohorts.
Commercial structure to be developed jointly over the coming weeks — this is a partnership, not a vendor relationship.
Keynote Address
Opening the week — open to the broader industry. A flagship moment that signals eTV's leadership position in AI and broadcasting across the continent.
Private Cohort Courses
Small-group classes of 10–20 participants per cohort, with multiple cohorts running across the week. Intensive, hands-on, and tailored to media professionals.
Online Extension
Ongoing cohorts delivered remotely after the live week — extending reach beyond Johannesburg and building a sustained learning community.
Target Audience
Advertising Buyers
Agency Leadership
Broadcasting Peers
Media Community