April 2026
eTV × Steven Golus
A Three-Workstream Partnership Proposal — following our conversation in New York, this document lays out a proposed partnership designed to position eTV at the leading edge of where broadcasting is heading.
Workstream 1
Executive AI Training
Workstream 2
Linear & Digital Ad Sales Alignment
Workstream 3
South Africa CTV Masterclass Series
I'm not a traditional consultant. When I engage, I become part of the executive team — full calendar access, always on. The measure of success is simple: at the end of this, you should say it was the best money you ever spent.
Workstream 1
Executive AI Training
Start Date
1 May 2026
Investment
R37,000 per participant
Timeline
May – End of June 2026
Goal
Equip the eTV executive team and functional leaders with AI capabilities, frameworks, and workflows to drive efficiency without compromising production quality.
Phase A — Kickoff Session
One 90-minute group session. Sets frameworks, aligns language, and identifies highest-leverage opportunities across the business.
Phase B — Functional Deep-Dives
Three one-hour sessions per functional leader, tailored to their workflows. Core trio deeply versed across all sessions: Khalik, CEO, and CTO.
Functional leaders covered: CEO, CTO, Commercial Officer, Content Officer, Head of News, Marketing, Legal, Trainee CFO, Visual/Creative
Workstream 1 — Deep Dives
How AI Usage Differs Across Functions
The kickoff establishes shared language. The deep-dives go where each leader actually lives. Same AI — very different applications.
Finance / CFO
Automating P&L packs, real-time cash-flow forecasting, AI-assisted budget reviews, and audit-prep workflows that turn weeks into days.
Legal
First-pass contract review, drafting NDAs and advertiser agreements, regulatory monitoring, and building an internal knowledge base from past contracts.
Programming / Content
Scheduling assistance, metadata generation, localisation drafts, and mining historical ratings data to surface what's working and why.
News
Transcription, translation, research assistance, and drafting headlines at scale. Critical guardrail: AI assists the journalist, never replaces editorial judgment.
Commercial / Sales
RFP responses in minutes, tailored pitch decks, meeting notes into CRM updates, and competitive intelligence on advertiser spend.
Marketing & CTO
Campaign concepting, social copy, audience segmentation. CTO: code review, documentation, incident-response drafting, and internal AI tooling.
The deep-dive isn't a tutorial. It's a working session where each leader leaves with two or three workflows already built into their day.
Workstream 2
Linear & Digital Ad Sales Alignment
Built on the follow-up call with Jay and adapted for the South African market. Structured as two training tracks, with strategy and consulting woven directly into the senior-leadership track.
Track 1 — Senior Leadership
- Jay + commercial leadership (up to 10 people)
- Five 90-minute sessions
- Includes consulting and strategy alongside training
Track 2 — Broader Commercial Org
- Account executives, internal sales, planning, sponsorship, digital
- Five 75-minute sessions
- Available as one cohort or two cohorts
The shared goal: equip eMedia's commercial team with the playbook the US, UK, and European markets have developed over the past decade — so when ad-supported Netflix, Amazon, and Disney arrive locally, eMedia is already setting the standard, not reacting to it.
Market Context
The Context We're Designing Around
The current state of eMedia's commercial position — and why the timing of this engagement matters.
~36%
Audience Share
eMedia is the #1 broadcaster by audience share, ahead of DSTV and SABC.
~73
Commercial Team
~25 in core external sales. TV and digital teams sold separately today — integration already in motion.
~5%
Digital Revenue
Digital sits at ~5% of revenue but growing 30–45% YoY. Digital supply is now starting to outpace demand.
GfK replaces Nielsen in September — including digital video measurement for the first time. Netflix, Amazon, and Disney have not yet launched ad-supported tiers in South Africa. The window to lead the market closes when they do.
Track 1 — Senior Leadership
Five Sessions: Teaching + Working
Jay + 9 commercial leaders | Five 90-minute sessions | Part training, part consulting. Each session has a teaching component anchored in the global CTV playbook, then turns into a working session applied directly to eMedia.
01
The Converged-TV Landscape
How US and European markets evolved 2015–today. Working session: where eMedia sits on that curve and where it needs to be in 24 months.
02
Data, Audiences & the GfK Transition
Currency unification, first-party data strategy, reconciling GRPs and impressions. Working session: a data-strategy roadmap for the GfK launch.
03
Programmatic & the Pricing Question
SSPs, DSPs, PMPs, yield management. Why the same audience shouldn't collapse from R18,500 linear CPM to R925 digital CPM. Working session: pricing and packaging framework.
04
Retail Media & Partnership Strategy
Walmart-Vizio and Amazon playbooks. Mapping SA retail — Shoprite, Pick n Pay, Checkers, Takealot. Working session: draft retail media partnership strategy.
05
Organisation, Agency Engagement & Path Forward
Structuring to sell the audience, not the channel. Engaging Publicis, WPP, OMD, IPG. Working session: 12-month operating plan with named owners.
Track 1 — What's Included
Real-Time Partnership, Not Billed Hours
Pre-Engagement Discovery
Discovery with Jay and the Group Head of Sales so sessions are grounded in eMedia's reality, not generic frameworks.
Between-Session Access
Calendar, text, and email throughout the engagement. Real-time support — not billed hours.
Summary Readout Document
At the end of five sessions: strategic decisions made, the roadmap agreed, and recommended next steps.
All Materials
Session recordings, slide decks, frameworks, and reference materials — kept by eMedia for ongoing re-use.
Track 2 — Broader Commercial Org
Five Sessions Built for the Sellers
Account executives, internal sales, planning, sponsorship, digital | Five 75-minute sessions. Same CTV backbone as Track 1, rebuilt for the people who carry the converged proposition into client and agency conversations every day.
1
Session 1
The CTV Ecosystem & Why It Matters Locally — who the players are and how the SA map changes in 24 months.
2
Sessions 2–3
Data & Audiences — GfK language and pitfalls. Programmatic Without the Jargon — how a deal flows from brief to live campaign.
3
Session 4
Retail Media & the Client Conversation — positioning eMedia for CPG and retail clients, reading RFPs for converged opportunities.
4
Session 5
Selling the Converged Proposition — pitch framework, defending digital CPMs, role-play on real eMedia client scenarios.
Sessions are interactive, not lecture-style. Sellers come with live deals; the sessions earn their value by answering real questions. Optional: select sessions delivered in-person if I'm in Johannesburg in August.
Workstream 2 — Pricing
Investment by Track & Cohort
Pricing reflects the engagement scoped on the call with Jay. Two-cohort pricing to be finalised based on final headcount and scheduling.
Workstream 3
South Africa CTV Masterclass Series
When & Where
August 2026 | Johannesburg
Investment
Hybrid of eTV underwriting plus per-seat fees for cohort courses. Commercial structure TBD.
Target Audience
Ad buyers, agency planners, brand-side marketers, broadcasting peers, and the broader media community.
Goal
Establish eTV as the market leader on connected TV in South Africa — by educating the advertising and media community before Netflix, Amazon, and Disney arrive with ad-supported tiers.
Why Now
South Africa is roughly where the US was in 2017 on CTV. Buyers and planners don't yet have a shared language for converged TV, retail media, or programmatic CTV. The broadcaster that teaches the market sets the standard for it.
Keynote Address
Opens the week, open to the broader industry. Frames the global CTV story and where South Africa sits on the curve.
Private Cohort Courses
Small-group classes (10–20 participants), multiple cohorts across the week covering CTV, programmatic, retail media, and measurement.
Online Extension
Ongoing cohorts delivered remotely after the live week to broaden reach across the industry.