Videos
CTV Essentials Training for Fox Corp
📺 CTV 101 Training
Overview:
A five-part series designed to deepen understanding of Connected TV (CTV) and equip teams with the knowledge to sell, strategize, and innovate in the evolving video ecosystem.
  • Format: Five weekly sessions, 75 minutes each
  • Cohort Size: Up to 35 participants
  • Assessment: Pre training assessment provided to help guide curriculum development
  • Customization: Aligned to The Fox Corp go-to-market strategy, tools, and workflow
  • Interactive Delivery: Whiteboarding, role-playing, and Socratic-style dialogue
  • Session Recaps: Key takeaways and internal frameworks after every session
  • Weekly Quizzes: Reinforce concepts and benchmark knowledge retention
📺 Topic 1: The CTV Ecosystem
Objective: Develop a comprehensive understanding of the Connected TV landscape through the lens of Fox Corp.
Topics Covered:
  • Introduction to CTV - Define Connected TV and explain its evolution from linear TV—highlighting how this shift has created new opportunities for Fox Corp across Tubi, Fox Sports, Fox News, and other streaming environments.
  • Key Components of the Ecosystem - Explore smart TVs, connected devices, FAST channels, AVOD platforms, and publisher apps—and how Fox Corp interacts with these touchpoints through Tubi’s FAST/AVOD model and Fox’s premium streaming content.
  • Streaming Business Models - Break down AVOD, SVOD, TVOD, FAST, and hybrid models, with emphasis on where Fox’s content and ad inventory live—particularly Tubi’s AVOD scale and Fox Sports’ authenticated streams.
  • CTV vs. Traditional TV Advertising - Examine differences in targeting, measurement, frequency, and ad delivery—highlighting how Fox leverages platform data, contextual signals, and partnerships to deliver measurable CTV outcomes.
🧩 Topic 2: Tracking, Data & Measurement in CTV
Objective: Understand data collection methods and measurement techniques in CTV, centered around Fox Corp’s capabilities.
Topics Covered:
  • Data Collection Methods - Explore ACR, device-level data, SDK-based tracking, and publisher-side signals—highlighting how Tubi and Fox Sports capture and use viewership insights to improve targeting and ad effectiveness.
  • Cross-Device Tracking & Identity Resolution - Understand how Fox links CTV viewership across devices and environments using household graphs, partner IDs, and third-party measurement tools—enabling accurate reach, frequency, and attribution.
  • Data Types - Break down first-, second-, and third-party data and explain Fox Corp’s strengths in combining contextual relevance, viewing behavior, and platform analytics to build scalable, high-quality audience segments.
🎛️ Topic 3: Ad Serving in CTV
Objective: Equip participants with a clear understanding of how CTV ads are delivered, the underlying tech stack, and Fox Corp’s role in ensuring efficient, high-quality ad execution.
Topics Covered:
  • Ad Serving Mechanics - Understand how ad servers, decisioning systems, and dynamic ad insertion (DAI) work—and how Fox integrates with these systems to deliver relevant ads across Tubi, Fox Sports, and Fox News.
  • Publisher & Advertiser Ad Servers - Examine how inventory is managed across Fox’s owned-and-operated properties and partner platforms, and how Fox collaborates with advertisers to ensure seamless and effective delivery.
  • Key Challenges - Identify common challenges—latency, buffering, sequential messaging, inconsistent device environments—and how Fox mitigates these through strong platform control and QA processes.
📊 Topic 4: Programmatic Media in CTV
Objective: Gain insights into how programmatic advertising applies within Fox Corp’s CTV inventory.
Topics Covered:
  • Programmatic Advertising Basics - Explain RTB, PMPs, private auctions, and programmatic guaranteed—and how Fox activates Tubi and Fox streaming inventory through these channels to drive scale and efficiency.
  • Key Ecosystem Players - Identify DSPs, SSPs, ad exchanges, and measurement partners—and outline how Fox collaborates with them to optimize delivery, yield, and advertiser outcomes.
  • Programmatic Challenges - Discuss issues like ad fraud, supply-path optimization, frequency management, and data fragmentation—and how Fox minimizes risk through curated supply paths, fraud-prevention partners, and strong control over first-party inventory.
🛒 Topic 5: Retail Media & CTV Integration
Objective: Understand how retail media networks intersect with the CTV ecosystem and how Fox Corp positions itself within this rapidly growing space.
Topics Covered:
  • Retail Media’s Expansion into CTV - Explore how RMNs—Amazon, Walmart, Target, Kroger, Instacart—are using shopper data and commerce signals to influence CTV buying, targeting, and measurement.
  • Positioning Fox Corp in the Retail Media Landscape - Explain how Fox collaborates with retail media networks through Tubi and Fox’s streaming environments, providing premium reach and brand-safe content that complements commerce-driven targeting strategies.
  • Strategic Selling Against RMNs - Train participants to address client questions, navigate budget shifts toward RMNs, and position Fox’s premium content, broad reach, and high-quality viewing environments as essential components of full-funnel retail media strategies.
🤝 One-on-One Support for Sales Professionals
Our One-on-One Support service offers personalized, unlimited access to dedicated coaching sessions designed to empower sales professionals in the Connected TV (CTV) landscape.
Key Features:
  • Unlimited Calendar Access: Sales team members can schedule sessions at their convenience, ensuring timely support aligned with their individual needs.
  • Customized Tutoring: Receive tailored guidance on topics ranging from CTV fundamentals to advanced sales strategies, ensuring alignment with your organization’s go-to-market approach.
  • Interactive Role-Playing: Engage in realistic sales scenarios to practice and refine techniques, enhancing confidence and effectiveness in client interactions.
  • Open Q&A Sessions: Address specific questions or challenges in a supportive environment, fostering continuous learning and problem-solving.
This service is designed to provide sales professionals with the tools and knowledge necessary to excel in the dynamic CTV market.
🔁 Refresher Sessions
Overview:
Our Refresher Sessions are specifically designed for participants of the initial CTV 101 training cohorts. These sessions aim to reinforce and revisit the core concepts covered in the original training, ensuring sustained knowledge retention and application.
Key Features:
  • Focused Content Review: Each session revisits key topics from the CTV 101 curriculum, including the CTV ecosystem, data and measurement strategies, ad serving mechanics, programmatic media, and retail media integration.
  • Interactive Learning: Utilizing methods such as whiteboarding, role-playing, and the Socratic Method, these sessions encourage active participation and critical thinking.
  • Customized for Cohort Needs: Content is tailored based on feedback and performance metrics from the initial training, addressing specific areas where reinforcement is most beneficial.
  • Flexible Scheduling: Sessions are scheduled to accommodate participants’ availability, ensuring maximum attendance and engagement.