Videos
Digital Advertising Fundamentals Horizon Media Elevate Program
Target Audience
Horizon Media Elevate Program participants ready to master digital advertising fundamentals
Program Format
Two live sessions, 75 minutes each, featuring interactive small-group discussions
Learning Style
Discussion-driven approach with hands-on exercises including ecosystem mapping
Participants will gain confidence to discuss Connected TV, data strategies, and programmatic advertising with peers and clients through immersive learning experiences.
Fee: $10,00 per group
Learning Objectives
Digital Ecosystem Foundation
Build comprehensive understanding of digital advertising ecosystem components and interconnections
Connected TV Mastery
Learn how CTV fits into television evolution and transforms digital media landscape
Data Strategy Excellence
Understand data's critical role in targeting, measurement, and attribution strategies
Programmatic Proficiency
Gain exposure to programmatic advertising basics and marketplace dynamics
Real-World Application
Apply learnings through interactive exercises that mirror actual decision-making scenarios
Session 1: Foundations of Digital Advertising & CTV
1
Introduction & Context
Explore digital advertising evolution and understand why Connected TV drives industry growth and innovation
2
Digital Advertising Ecosystem
Identify key players and trace value flow between buy-side and sell-side platforms
3
Connected TV Deep Dive
Distinguish CTV from linear and OTT platforms while understanding advertiser value proposition
4
Interactive Exercise
Map the CTV ecosystem collaboratively and trace ad dollar movement through complex networks
5
Wrap-Up & Takeaways
Synthesize core lessons for confident CTV knowledge application in client conversations
Session 2: Data & Programmatic Advertising
Data Strategy Focus
  • First-, second-, and third-party data fundamentals
  • Targeting optimization techniques
  • Privacy regulations impact
  • Cookieless future preparation
Programmatic Excellence
  • Automated buying mechanisms
  • Deal type differentiation
  • Auction simulation experience
  • Bidding strategy optimization
Privacy & Compliance
Navigate key regulations shaping data use and prepare for cookieless advertising future
Programmatic Simulation
Experience live auction simulation to understand targeting and bidding impact on outcomes
Future Applications
Synthesize how data and programmatic innovations will shape digital advertising landscape