CTV Education for Index Exchange
A comprehensive two-part program designed to enhance foundational knowledge in CTV through structured training and continuous learning via monthly industry insights.
CTV Basics & Introductory Course
Session 1: OTT Basics
Major players, content strategies, differentiating OTT and CTV, hardware players, ad inventory allocation, and streaming business models.
Session 2: Review of the Linear TV Space
Linear TV ecosystem, upfront process, and TV measurement techniques.
Session 3: Targeting and Data
Introduction to targeting in OTT, importance of targeting, types of targeting, and data collection methods.
Session 4: Measurement
Measuring success in OTT, key performance indicators, attribution and ROI.
Session 5: Ad Innovation
Innovative ad formats, platform-specific ad innovations.
Each session is designed to last 75 minutes. We recommend holding sessions on the same day and time each week, for five consecutive weeks, with a maximum of 25 students per cohort. Sessions can be delivered via Zoom or in person.
Monthly Industry Insights
Format & Structure
Monthly 60-Minute Sessions: Interactive lectures with Q&A.
Topic of the Month: Timely themes affecting CTV/OTT advertising.
Content Focus
Critical topics such as privacy regulations, emerging technologies, marketplace intel, brand safety, and advanced audience targeting.
Business Impact
Actionable Takeaways: Each session concludes with insights specific to Index Exchange.
Ongoing Engagement: Summaries and resources shared post-session, fostering continuous learning.
By combining a structured foundational course with regular industry updates, this program empowers Index Exchange teams to navigate CTV/OTT advertising effectively and maintain a competitive advantage in the digital video landscape.