Videos
CTV Essentials Training for JWX
A five-session program designed to deepen understanding of Connected TV (CTV) and help JWX teams better position the company’s converged TV solutions across planning, activation, measurement, and client strategy.
Format: Five weekly sessions, 75 minutes each
Cohort Size: 25 Participants
Assessment: Pre-training assessment to guide curriculum
Customization: Fully aligned to JWX products and GTM strategy
Interactive Delivery: Whiteboarding, role-play, and guided discussion
Session Recaps: Key takeaways after every session
Weekly Quizzes: Reinforce concepts and measure retention
Session 1: The CTV Ecosystem - Part 1
Objective: Build a foundational understanding of the Connected TV landscape—framed around JWX's role as a leading video technology platform for streamers, publishers, and advertisers.
Topics Covered:
  • Introduction to CTV: Define CTV and explain the shift from linear to streaming. Position JWX as a leading video technology platform enabling publishers to maximize cross-screen reach and monetization.
  • Ecosystem Components: Smart TVs, streaming devices, AVOD/FAST platforms, MVPD apps, and publisher environments—and how JWX supports access to premium supply across them through Media Management, VOD & Live Delivery, Monetization, and Data Intelligence.
  • Streaming Business Models: AVOD, SVOD, TVOD, FAST, hybrid. Highlight how JWX supports scale and consistency across AVOD/FAST by helping publishers manage, deliver, monetize, and understand video inventory across diverse demand sources.
  • CTV vs. Traditional TV: Differences in data, targeting, frequency, and delivery—and how JWX enables a unified converged-TV approach for publishers and buyers.
  • Sales Application: Discovery questions on CTV adoption trends (e.g., streaming vs. linear budget allocation) and objection handling for concerns about the value proposition of streaming over linear TV.
Session 2: The CTV Ecosystem - Part 2 & Linear TV Business
Objective: Understand the fundamentals of the Linear TV landscape and how JWX supports the evolving CTV ecosystem as a video technology and monetization platform for streamers, publishers, and advertisers.
Topics Covered:
  • Linear TV Business Fundamentals:
  • Carriage deals and distribution agreements
  • Upfronts and the traditional TV buying process
  • Traditional TV measurement (Nielsen, ratings, GRPs)
  • How linear TV infrastructure connects to CTV and where JWX helps streamline monetization and delivery
  • Sales Application: Discovery questions to understand a client's linear TV experience and budget, and objection handling for skepticism toward new measurement approaches compared to traditional TV metrics—positioned through JWX's value in video technology and monetization.
Session 3: Tracking, Data & Measurement in CTV
Objective: Explain how CTV data is collected, resolved, and measured—centered around JWX's role as a video technology and monetization platform for streamers, publishers, and advertisers.
Topics Covered:
  • Data Collection Methods: ACR, device-level data, SDK-based logs, publisher signals. How JWX's Data Intelligence suite harmonizes these into cross-screen insights for effective ad delivery.
  • Data Types: First-, second-, and third-party data—and how JWX helps publishers blend them into scalable, high-quality audiences for buyers.
  • Sales Application: Discovery questions about client's current data strategy and use of first-party data, and objection handling for concerns regarding data privacy and the accuracy of CTV measurement.
Session 4: Ad Serving in CTV
Objective: Build a clear understanding of how CTV ads are delivered and how JWX ensures quality and reliability across environments.
Topics Covered:
  • Ad Serving Mechanics: SSAI/DAI, ad servers, decisioning systems, pod structures. How JWX integrates across multiple tech stacks to provide seamless ad serving for streamers, publishers, and advertisers.
  • Publisher & Advertiser Ad Servers: How inventory is managed across premium publishers and how JWX normalizes delivery to reduce fragmentation and improve publisher yield.
  • Key Challenges: Latency, device variability, break reconstruction, sequential messaging—and JWX's approach to mitigating these issues to protect publisher revenue.
  • Sales Application: Discovery questions on client's ad serving needs and technical infrastructure, and objection handling for perceived technical complexity and ensuring ad quality across diverse CTV environments.
Session 5: Retail Media & CTV Integration
Objective: Understand how retail media intersects with CTV and how JWX supports commerce-driven strategies for streamers, publishers, and advertisers.
Topics Covered:
  • Retail Media's Expansion into CTV: How RMNs (Amazon, Walmart, Target, Instacart, Kroger) extend shopper data into CTV targeting and measurement.
  • JWX's Positioning: How JWX enables publishers to extend RMN audiences into premium CTV environments with controlled reach and frequency, unlocking new revenue streams.
  • Strategic Selling: How to address client questions, navigate shifting budgets, and position JWX as a critical partner for publishers seeking to integrate with retail media networks.
  • Sales Application: Discovery questions to explore client's retail media strategies and e-commerce goals, and objection handling for concerns about RMN competition and budget fragmentation between retail and programmatic channels.
🤝 One-on-One Support
Our One-on-One Support service offers personalized, unlimited access to dedicated coaching sessions designed to empower sales professionals working with JWX, the video technology and monetization platform for streamers, publishers, and advertisers.
Key Features
  • Unlimited Calendar Access Sales team members can schedule sessions whenever they need support, ensuring timely help aligned with individual workflows.
  • Customized Tutoring Tailored guidance on topics ranging from JWX fundamentals to advanced sales strategies, fully aligned with your organization’s go-to-market approach.
  • Interactive Role-Playing Realistic sales scenarios that help refine pitch delivery, objection handling, and overall client-facing effectiveness.
  • Open Q&A Sessions A supportive environment for troubleshooting, asking questions, and working through real-world challenges.
This service is designed to provide sales professionals with the tools and knowledge necessary to excel in the dynamic JWX ecosystem.