Videos
CTV Training for Kargo
Choose the perfect package tailored to your organization's specific needs.
* An additional $5,000 per trip will be added to the total cost if travel to external offices is required for training purposes
* The company to reimburse all travel expenses
📺 CTV 101 Training - Proposed Curriculum
Overview:
A five-part series designed to deepen understanding of Connected TV (CTV) and equip teams with the knowledge to sell, strategize, and innovate in the evolving video ecosystem.
  • Format: Five weekly sessions, 75 minutes each
  • Cohort Size: Up to 33 participants
  • Customization: Aligned to Kargo’s go-to-market strategy, tools, and workflow
  • Interactive Delivery: Whiteboarding, role-playing, and Socratic-style dialogue
  • Session Recaps: Key takeaways and internal frameworks after every session
  • Weekly Quizzes: Reinforce concepts and benchmark knowledge retention
📺 Session 1 & 2: The CTV Ecosystem
Objective:
Develop a comprehensive understanding of the Connected TV landscape, how it functions, and how money, content, and ads flow through the ecosystem.
Topics Covered:
  • Introduction to CTV: Define Connected TV and trace its evolution from traditional linear television.
  • Key Components of the Ecosystem: Smart TVs, streaming devices, operating systems, content owners, platforms, and distributors — and how they interact.
  • Streaming Business Models: AVOD, SVOD, TVOD, FAST, and hybrid models.
  • CTV vs. Traditional TV Advertising: Key differences in targeting, measurement, ad delivery, and flexibility.
  • Market Structure & Power Centers: Who controls supply, demand, data, and access — and why that matters commercially.
💼 Why This Matters to Sales
  • Helps sellers speak confidently about where their inventory fits in the broader CTV ecosystem.
  • Enables clearer competitive positioning against other platforms, streamers, and walled gardens.
  • Gives sales teams the language to educate buyers, not just pitch them.
  • Builds credibility by showing an understanding of how buyers actually plan and allocate CTV budgets.
📊 Session 3: Data, Tracking, and Measurement in CTV
Objective:
Understand how data is collected, activated, and measured in the CTV environment.
Topics Covered:
  • Data Collection Methods: Automatic Content Recognition (ACR), SDK-based tracking, publisher data, and device-level signals.
  • Identity & Cross-Device Measurement: How CTV data connects to mobile, desktop, and offline behavior; household vs. individual identity.
  • Data Types: First-, second-, and third-party data — use cases, limitations, and privacy implications.
  • Measurement Frameworks: Reach, frequency, outcomes, attribution, and incrementality in CTV.
💼 Why This Matters to Sales
  • Equips sellers to answer buyer questions about targeting, attribution, and outcomes with confidence.
  • Helps sales teams differentiate first-party data advantages from commodity targeting.
  • Supports more sophisticated conversations around measurement, performance, and ROI, not just impressions.
  • Reduces deal friction by proactively addressing privacy, data quality, and measurement limitations.
🧩 Session 4: Ad Serving in CTV
Objective:
Explore how ads are selected, delivered, and measured in streaming environments.
Topics Covered:
  • Ad Serving Mechanics: Ad tags, ad requests, decisioning logic, and Dynamic Ad Insertion (SSAI/DAI).
  • Publisher vs. Advertiser Ad Servers: How inventory is managed and how creative is delivered and tracked.
  • Direct vs. Programmatic Ad Serving: How priority, pacing, and targeting affect what ad gets shown.
  • Operational Challenges: Latency, buffering, ad sequencing, competitive separation, and frequency control.
💼 Why This Matters to Sales
  • Helps sellers set realistic expectations around delivery, pacing, and optimization.
  • Improves collaboration with ops and ad tech teams by understanding why campaigns behave the way they do.
  • Reduces client escalations by enabling sellers to explain delivery issues in plain English.
  • Strengthens seller credibility when discussing ad load, podding, and creative strategy.
🔁 Session 5: Programmatic Advertising in CTV
Objective:
Gain a practical understanding of how programmatic buying works in CTV and how it differs from digital display.
Topics Covered:
  • Programmatic Fundamentals: Open Exchange, PMPs, Programmatic Guaranteed, and auction mechanics.
  • Key Ecosystem Players: DSPs, SSPs, publishers, agencies, and walled gardens.
  • Buying & Selling Workflows: How campaigns are set up, transacted, and optimized.
  • Challenges & Tradeoffs: Transparency, supply-path optimization (SPO), ad fraud, frequency management, and measurement gaps.
💼 Why This Matters to Sales
  • Enables sellers to navigate programmatic conversations without fear or oversimplification.
  • Helps teams defend pricing and value against open exchange commoditization.
  • Supports smarter packaging strategies that blend direct and programmatic demand.
  • Gives sellers the language to explain why certain deals win or lose in auctions.
🤝 One-on-One Support for Sales Professionals
Our One-on-One Support service offers personalized, unlimited access to dedicated coaching sessions designed to empower sales professionals in the Connected TV (CTV) landscape.
Key Features:
  • Unlimited Calendar Access: Sales team members can schedule sessions at their convenience, ensuring timely support aligned with their individual needs.
  • Customized Tutoring: Receive tailored guidance on topics ranging from CTV fundamentals to advanced sales strategies, ensuring alignment with your organization’s go-to-market approach.
  • Interactive Role-Playing: Engage in realistic sales scenarios to practice and refine techniques, enhancing confidence and effectiveness in client interactions.
  • Open Q&A Sessions: Address specific questions or challenges in a supportive environment, fostering continuous learning and problem-solving.
This service is designed to provide sales professionals with the tools and knowledge necessary to excel in the dynamic CTV market.
🧠 Consulting Hours
Consulting Hours offer dedicated support designed to align and optimize your Connected TV (CTV) strategies across key organizational functions.
Key Features:
  • Cross-Functional Collaboration: Engage with stakeholders from Product Management, Product Marketing, Support, and Executive Leadership to ensure cohesive strategy development and execution.
  • Strategic Alignment: Facilitate discussions that bridge the gap between product capabilities and market demands, ensuring that all departments are working towards unified goals.
  • Tactical Planning: Develop actionable plans that address immediate challenges and leverage opportunities within the CTV landscape.
  • Customized Support: Tailor each session to address specific organizational needs, whether it’s refining go-to-market strategies, enhancing product features, or improving customer support processes.
🎙️ Topical Webinars
Overview:
Our Topical Webinars are dynamic, one-hour sessions designed to provide timely insights into the evolving Connected TV (CTV) landscape. These sessions are open to all interested participants, with no cap on attendance, fostering a broad and inclusive learning environment.
Key Features:
  • Duration: Each webinar lasts 60 minutes, offering a concise yet comprehensive exploration of the topic at hand.
  • Unlimited Participation: There is no maximum number of participants, allowing for extensive reach and diverse perspectives.
  • Timely Topics: Webinars focus on current news, emerging trends, and pressing issues in the CTV industry, ensuring content relevance and immediacy.
  • Interactive Format: Sessions are designed to be highly engaging, incorporating Q&A segments, polls, and discussions to encourage active participation.
🔁 Refresher Sessions
Overview:
Our Refresher Sessions are specifically designed for participants of the initial CTV 101 training cohorts. These sessions aim to reinforce and revisit the core concepts covered in the original training, ensuring sustained knowledge retention and application.
Key Features:
  • Focused Content Review: Each session revisits key topics from the CTV 101 curriculum, including the CTV ecosystem, data and measurement strategies, ad serving mechanics, programmatic media, and retail media integration.
  • Interactive Learning: Utilizing methods such as whiteboarding, role-playing, and the Socratic Method, these sessions encourage active participation and critical thinking.
  • Customized for Cohort Needs: Content is tailored based on feedback and performance metrics from the initial training, addressing specific areas where reinforcement is most beneficial.
  • Flexible Scheduling: Sessions are scheduled to accommodate participants’ availability, ensuring maximum attendance and engagement.