Videos
CTV Training for Kargo
Choose the perfect package tailored to your organization's specific needs.
📺 CTV 101 Training - Proposed Curriculum
Overview:
A five-part series designed to deepen understanding of Connected TV (CTV) and equip teams with the knowledge to sell, strategize, and innovate in the evolving video ecosystem.
  • Format: Five weekly sessions, 75 minutes each
  • Cohort Size: Up to 35 participants
  • Customization: Aligned to Kargo’s go-to-market strategy, tools, and workflow
  • Interactive Delivery: Whiteboarding, role-playing, and Socratic-style dialogue
  • Session Recaps: Key takeaways and internal frameworks after every session
  • Weekly Quizzes: Reinforce concepts and benchmark knowledge retention
📺 Session 1 : The CTV Ecosystem
Objective:
Develop a comprehensive understanding of the Connected TV landscape, how it functions, and how money, content, and ads flow through the ecosystem.
Topics Covered:
  • Introduction to CTV: Define Connected TV and trace its evolution from traditional linear television.
  • Key Components of the Ecosystem: Smart TVs, streaming devices, operating systems, content owners, platforms, and distributors — and how they interact.
  • Streaming Business Models: AVOD, SVOD, TVOD, FAST, and hybrid models.
  • CTV vs. Traditional TV Advertising: Key differences in targeting, measurement, ad delivery, and flexibility.
  • Market Structure & Power Centers: Who controls supply, demand, data, and access — and why that matters commercially.
💼 Why This Matters to Sales
  • Helps sellers speak confidently about where their inventory fits in the broader CTV ecosystem.
  • Enables clearer competitive positioning against other platforms, streamers, and walled gardens.
  • Gives sales teams the language to educate buyers, not just pitch them.
  • Builds credibility by showing an understanding of how buyers actually plan and allocate CTV budgets.
📊 Session 2: Data, Tracking, and Measurement in CTV
Objective:
Understand how data is collected, activated, and measured in the CTV environment.
Topics Covered:
  • Data Collection Methods: Automatic Content Recognition (ACR), SDK-based tracking, publisher data, and device-level signals.
  • Identity & Cross-Device Measurement: How CTV data connects to mobile, desktop, and offline behavior; household vs. individual identity.
  • Data Types: First-, second-, and third-party data — use cases, limitations, and privacy implications.
  • Measurement Frameworks: Reach, frequency, outcomes, attribution, and incrementality in CTV.
💼 Why This Matters to Sales
  • Equips sellers to answer buyer questions about targeting, attribution, and outcomes with confidence.
  • Helps sales teams differentiate first-party data advantages from commodity targeting.
  • Supports more sophisticated conversations around measurement, performance, and ROI, not just impressions.
  • Reduces deal friction by proactively addressing privacy, data quality, and measurement limitations.
🧩 Session 3: Ad Serving in CTV
Objective:
Explore how ads are selected, delivered, and measured in streaming environments.
Topics Covered:
  • Ad Serving Mechanics: Ad tags, ad requests, decisioning logic, and Dynamic Ad Insertion (SSAI/DAI).
  • Publisher vs. Advertiser Ad Servers: How inventory is managed and how creative is delivered and tracked.
  • Direct vs. Programmatic Ad Serving: How priority, pacing, and targeting affect what ad gets shown.
  • Operational Challenges: Latency, buffering, ad sequencing, competitive separation, and frequency control.
💼 Why This Matters to Sales
  • Helps sellers set realistic expectations around delivery, pacing, and optimization.
  • Improves collaboration with ops and ad tech teams by understanding why campaigns behave the way they do.
  • Reduces client escalations by enabling sellers to explain delivery issues in plain English.
  • Strengthens seller credibility when discussing ad load, podding, and creative strategy.
🔁 Session 4: Programmatic Advertising in CTV
Objective:
Gain a practical understanding of how programmatic buying works in CTV and how it differs from digital display.
Topics Covered:
  • Programmatic Fundamentals: Open Exchange, PMPs, Programmatic Guaranteed, and auction mechanics.
  • Key Ecosystem Players: DSPs, SSPs, publishers, agencies, and walled gardens.
  • Buying & Selling Workflows: How campaigns are set up, transacted, and optimized.
  • Challenges & Tradeoffs: Transparency, supply-path optimization (SPO), ad fraud, frequency management, and measurement gaps.
💼 Why This Matters to Sales
  • Enables sellers to navigate programmatic conversations without fear or oversimplification.
  • Helps teams defend pricing and value against open exchange commoditization.
  • Supports smarter packaging strategies that blend direct and programmatic demand.
  • Gives sellers the language to explain why certain deals win or lose in auctions.
🛒 Topic 5: Retail Media & CTV Integration
Objective: Understand how retail media intersects with CTV and how Kargo supports commerce-driven strategies.
Topics Covered:
  • Retail Media’s Expansion into CTV How RMNs (Amazon, Walmart, Target, Instacart, Kroger) extend shopper data into CTV targeting and measurement.
  • Kargo's Positioning How Kargo extends RMN audiences into premium CTV environments with controlled reach and frequency.
  • Strategic Selling How to address client questions, navigate shifting budgets, and position Kargo as a critical complement to retail media networks.
🤝 One-on-One Support for Sales Professionals
Our One-on-One Support service offers personalized, unlimited access to dedicated coaching sessions designed to empower sales professionals in the Connected TV (CTV) landscape.
Key Features:
  • Unlimited Calendar Access: Sales team members can schedule sessions at their convenience, ensuring timely support aligned with their individual needs.
  • Customized Tutoring: Receive tailored guidance on topics ranging from CTV fundamentals to advanced sales strategies, ensuring alignment with your organization’s go-to-market approach.
  • Interactive Role-Playing: Engage in realistic sales scenarios to practice and refine techniques, enhancing confidence and effectiveness in client interactions.
  • Open Q&A Sessions: Address specific questions or challenges in a supportive environment, fostering continuous learning and problem-solving.
This service is designed to provide sales professionals with the tools and knowledge necessary to excel in the dynamic CTV market.