Videos
CTV 101 Training for MSG Network
This five-session course is designed to build shared fluency across MSG Network teams in how Connected TV works—from technology and data to monetization, ad delivery, and measurement. The goal is to create a common language and understanding of the CTV ecosystem so teams across the organization can collaborate more effectively and make better-informed decisions.
The training focuses on how CTV actually functions behind the scenes and how those mechanics impact content delivery, advertising, partnerships, and the viewer experience.
Program Overview
Format & Schedule
Five weekly sessions held over consecutive weeks, each lasting 75 minutes.
Cohort Size
Up to 35 participants per cohort.
Delivery
All sessions are conducted live and in person in NYC.
Customization
The curriculum is fully tailored to MSG Network’s platforms, content strategy, distribution footprint, and internal tools.
Instructor Access
Participants have access to my schedule throughout the course for 1:1 or small-group follow-ups to reinforce concepts, clarify terminology, or apply lessons to real-world scenarios.
Interactive Format
Sessions include whiteboarding, guided discussion, real-world examples, and Socratic questioning to promote active learning.
Post-Session Summaries
Each session includes a written recap with key frameworks, terminology, and takeaways for easy reference and internal sharing.
Weekly Knowledge Checks
Short quizzes after each session help reinforce learning and ensure retention.
Pricing
$30,000 per cohort
  • Includes up to 35 participants
  • All sessions delivered live and in person
  • Fully customized curriculum and materials
  • Post-session summaries and quizzes included
Session Breakdown
Session 1: The CTV Ecosystem
Objective
Provide a clear, strategic overview of the Connected TV landscape and how streaming platforms, devices, and business models work together.
Topics Covered
  • What is CTV? How linear TV evolved into app-based, digital video experiences
  • Key ecosystem players: smart TVs, devices, operating systems, and app stores
  • Streaming business models (AVOD, SVOD, FAST, TVOD) and how they shape monetization
  • MSG Network’s position within the broader CTV ecosystem
  • Key differences between CTV and traditional TV (flexibility, data, measurement)
Session 2: Tracking, Data, and Measurement in CTV
Objective
Explain how data is collected and used in CTV—and what can (and cannot) be measured in streaming environments.
Topics Covered
  • How viewership is tracked: ACR, device-level data, and logged-in environments
  • Identity in CTV: households, devices, and audience targeting approaches
  • Data partnerships, clean rooms, and identity graphs
  • Measurement approaches: impressions, reach, frequency, brand studies, attribution
  • Practical limitations and trade-offs in CTV measurement
Session 3: Ad Serving in CTV
Objective
Break down how ads are technically delivered into streaming content and what factors influence viewer experience.
Topics Covered
  • How ads are served in streaming: SSAI vs. client-side ad insertion
  • Ad break structures: pre-roll, mid-roll, and binge-friendly formats
  • Platform-level differences across major CTV environments
  • Latency, buffering, and technical considerations
  • Creative requirements and compatibility across devices
Session 4: Programmatic Media in CTV
Objective
Build foundational understanding of how CTV inventory is transacted and how programmatic fits into the overall ecosystem.
Topics Covered
  • Programmatic basics: DSPs, SSPs, auctions, and private marketplaces
  • Transaction types: direct, programmatic guaranteed, and PMPs
  • How buyers evaluate CTV inventory
  • Brand safety, transparency, and quality considerations
  • How programmatic impacts access, pricing, and scale
Session 5: Retail Media & Commerce Strategies in CTV
Objective
Explain how retail media and commerce data are reshaping CTV, and how streaming environments can support shopper-driven outcomes while maintaining strong storytelling and premium viewer experiences.
Topics Covered
  • What is Retail Media? How retail and commerce media differ from traditional brand advertising
  • Why Retail Media Is Moving into CTV: shopper intent, first-party data, and closed-loop measurement
  • Retail Data in CTV: activating retailer and transaction data via clean rooms and partnerships
  • CTV’s Role in the Purchase Funnel: awareness, consideration, and conversion
  • Shoppable and Commerce-Enabled CTV Formats: QR codes, overlays, interactive units, and second-screen experiences
  • Closed-Loop Measurement & Attribution: sales lift, incrementality, and retailer-verified outcomes
  • Strategic Trade-offs: balancing scale vs. precision, brand storytelling vs. performance goals
Outcome
By the end of the program, participants will:
  • Share a common language around CTV technology, data, and monetization
  • Understand how streaming platforms operate end-to-end
  • Collaborate more effectively across teams
  • Have a realistic view of CTV’s capabilities, limitations, and future direction