Programmatic Advertising Training for Sales & Revenue Teams
Demystify Programmatic. Close More Deals.
Programmatic advertising moves fast — DSPs, SSPs, PMPs, header bidding, floor prices, bid shading. If your team can't explain these fluently, they can't sell against buyers who can. Steven Golus's programmatic advertising training gives sales, revenue, and marketing teams the vocabulary, context, and confidence to have smarter conversations and win more business. Trusted by GroupM, dentsu, Index Exchange, Kargo, and 50+ companies.
What Your Team Will Learn
The programmatic ecosystem: DSPs, SSPs, DMPs, ad exchanges, and data providers
How RTB, PMPs, and programmatic direct deals actually work
Header bidding, floor pricing, bid shading, and yield optimization
Audience targeting: first-party data, third-party segments, lookalikes, and contextual
How to sell programmatic confidently to agencies, brands, and trading desks
Ready to Upskill Your Programmatic Team?
Custom programmatic training for publishers, SSPs, DSPs, and data companies. Sessions are built around your team's products and the exact questions your buyers are asking. Let's talk.