Videos
CTV Essentials Training Proposal for Seedtag
CTV Essentials Training
A five-session program designed to deepen understanding of Connected TV (CTV) and help Seedtag teams better position the company's neuro-contextual advertising solutions across planning, activation, measurement, and client strategy.
Format: Five weekly sessions, 75 minutes each
Cohort Size: 30 Participants
Customization: Fully aligned to Seedtag’s products and GTM strategy
Interactive Delivery: Whiteboarding, role-play, and guided discussion
Session Recaps: Key takeaways after every session
Weekly Quizzes: Reinforce concepts and measure retention
📡 Session 1: The CTV Ecosystem - Part 1
Objective: Build a foundational understanding of the Connected TV landscape—framed around Seedtag's role as a neuro-contextual advertising platform connecting brands to premium CTV inventory through AI-powered, privacy-first targeting.
Topics Covered:
  • Introduction to CTV: Define CTV and explain the shift from linear to streaming. Position Seedtag as a global leader in contextual advertising that extended its open web expertise into CTV through the acquisition of Beachfront.
  • Ecosystem Components: Smart TVs, streaming devices, AVOD/FAST platforms, MVPD apps—and how Seedtag's Contextual TV product ensures access to premium, brand-safe supply across them.
  • Streaming Business Models: AVOD, SVOD, TVOD, FAST, hybrid. Highlight how Seedtag supports advertisers across AVOD/FAST environments using neuro-contextual targeting powered by Liz, their proprietary AI.
  • CTV vs. Traditional TV: Differences in data, targeting, frequency, and delivery—and how Seedtag enables a unified omnichannel approach bridging open web and CTV.
  • Sales Application: Discovery questions on CTV adoption trends and objection handling for concerns about the value of contextual vs. audience-based targeting in streaming environments.
📺 Session 2: The CTV Ecosystem - Part 2 & Linear TV Business
Objective: Understand the fundamentals of the Linear TV landscape and its connection to the evolving CTV ecosystem.
Topics Covered:
  • Linear TV Business Fundamentals
  • Carriage deals and distribution agreements
  • Upfronts and the traditional TV buying process
  • Traditional TV measurement (Nielsen, ratings, GRPs)
  • How linear TV infrastructure connects to CTV
  • Sales Application: Discovery questions to understand client's linear TV experience and budget, and objection handling for skepticism towards new contextual measurement approaches compared to traditional TV metrics.
📊 Session 3: Tracking, Data & Measurement in CTV
Objective: Explain how CTV data is collected, resolved, and measured—centered around Seedtag's role in facilitating privacy-first, contextual data-driven transactions using Liz AI.
Topics Covered:
  • Data Collection Methods: ACR, device-level data, SDK-based logs, publisher signals. How Seedtag's Liz AI integrates CTV signals with open web contextual data to generate cross-screen insights for effective, privacy-compliant ad delivery.
  • Data Types: First-, second-, and third-party data—and how Seedtag's neuro-contextual approach reduces reliance on third-party cookies by leveraging content signals, interest graphs, and emotional intent data.
  • Sales Application: Discovery questions about client's current data strategy and cookieless readiness, and objection handling for concerns regarding data privacy and the accuracy of contextual vs. behavioral CTV measurement.
🎛️ Session 4: Ad Serving in CTV
Objective: Build a clear understanding of how CTV ads are delivered and how Seedtag (via Beachfront) ensures quality and reliability across environments.
Topics Covered:
  • Ad Serving Mechanics: SSAI/DAI, ad servers, decisioning systems, pod structures. How Seedtag's Beachfront platform integrates across multiple tech stacks to provide seamless, contextually-informed ad serving.
  • Publisher & Advertiser Ad Servers: How inventory is managed across premium publishers and how Seedtag's Contextual TV product normalizes delivery to reduce fragmentation and improve campaign performance.
  • Key Challenges: Latency, device variability, break reconstruction, sequential messaging—and Seedtag's approach to mitigating these issues through Beachfront's CTV-native technology.
  • Sales Application: Discovery questions on client's ad serving needs and technical infrastructure, and objection handling for perceived technical complexity and ensuring contextual ad quality across diverse CTV environments.
🛒 Session 5: Retail Media & CTV Integration
Objective: Understand how retail media intersects with CTV and how Seedtag's neuro-contextual capabilities support commerce-driven advertising strategies.
Topics Covered:
  • Retail Media’s Expansion into CTV: How RMNs (Amazon, Walmart, Target, Instacart, Kroger) extend shopper data into CTV targeting and measurement—and where contextual signals complement or replace cookie-based audience data.
  • Seedtag's Positioning: How Seedtag enables advertisers to layer neuro-contextual signals on top of retail media audiences in premium CTV environments, driving relevance, reach, and measurable outcomes.
  • Strategic Selling: How to address client questions, navigate shifting budgets, and position Seedtag as a critical partner for brands seeking to integrate contextual intelligence with retail media strategies.
  • Sales Application: Discovery questions to explore client's retail media strategies and e-commerce goals, and objection handling for concerns about RMN competition and budget fragmentation between retail and programmatic channels.
🤝 One-on-One Support
Our One-on-One Support service offers personalized, unlimited access to dedicated coaching sessions designed to empower Seedtag sales professionals to confidently position and sell neuro-contextual CTV advertising solutions.
Key Features
  • Unlimited Calendar Access: Sales team members can schedule sessions whenever they need support, ensuring timely help aligned with individual deal cycles and client conversations.
  • Customized Tutoring: Tailored guidance on topics ranging from CTV fundamentals and contextual targeting to advanced sales strategies, fully aligned with Seedtag's Contextual TV product and go-to-market approach.
  • Interactive Role-Playing: Realistic sales scenarios that help refine pitch delivery, objection handling around cookieless targeting, and overall client-facing effectiveness when positioning Liz AI and Beachfront capabilities.
  • Open Q&A Sessions: A supportive environment for troubleshooting, asking questions, and working through real-world challenges in the evolving CTV and contextual advertising landscape.
This service is designed to provide Seedtag sales professionals with the tools and knowledge necessary to excel in the dynamic CTV and neuro-contextual advertising market.