A five-session program designed to deepen understanding of Connected TV (CTV) and help Sky teams better position the company’s converged TV solutions across planning, activation, measurement, and client strategy.

Format: Five weekly sessions, 75 minutes each

Cohort Size: Up to 35 participants

Assessment: Pre-training assessment to guide curriculum

Customization: Fully aligned to Sky’s products, data assets, and GTM strategy

Interactive Delivery: Whiteboarding, role-play, and guided discussion

Session Recaps: Key takeaways after every session

Weekly Quizzes: Reinforce concepts and measure retention

Build a foundational understanding of the Connected TV landscape — framed around Sky’s role in unifying linear, addressable, and CTV into a converged TV platform.

Define CTV and explain the shift from linear to streaming. Position Sky as the connective layer enabling cross-screen reach across broadcast, BVOD, and streaming.

Smart TVs, Sky Glass, Sky Stream, broadcaster apps, AVOD/FAST platforms, MVPD apps, and publisher environments — and how Sky accesses and packages premium video supply across them.

AVOD, SVOD, TVOD, FAST, and hybrid models. Highlight how Sky supports advertisers with scale, brand safety, and consistency across ad-supported streaming.

Differences in data, targeting, frequency, and delivery — and how Sky bridges both worlds through addressable TV and CTV within a unified planning framework.

Explain how CTV data is collected, resolved, and measured — centered around Sky’s household-based data and identity approach.

ACR, device-level data, app and platform signals, set-top box data, and publisher logs — and how Sky harmonizes these into cross-screen insights.

How Sky connects linear, addressable, and CTV using a privacy-compliant household graph and partner IDs.

First-, second-, and third-party data — and how Sky blends them into scalable, high-quality audiences for targeting and measurement.

Build a clear understanding of how CTV ads are delivered and how Sky ensures quality and reliability across environments.

SSAI, DAI, ad servers, decisioning systems, and pod structures — and how Sky integrates across broadcast and streaming stacks.

How inventory is managed across premium publishers and how Sky normalizes delivery to reduce fragmentation and improve consistency.

Latency, device variability, break reconstruction, creative sequencing, and frequency control — and Sky’s approach to mitigating these issues.

Strengthen understanding of programmatic buying in CTV and how Sky supports automated, audience-driven TV buying.

RTB, PMPs, private auctions, and programmatic guaranteed — and how Sky activates CTV and BVOD inventory across these channels.

DSPs, SSPs, exchanges, and measurement partners — and Sky’s role in ensuring premium access, transparency, and performance.

Ad fraud, SPO, fragmentation, and frequency inflation — and how Sky’s curated, premium-led approach improves outcomes.

Understand how retail and commerce data intersects with CTV and how Sky supports commerce-driven video strategies.

How retail media networks and commerce platforms extend shopper data into CTV targeting and measurement.