Training Proposal for TransUnion
Empowering Client-Facing Teams to Speak the Industry — and Sell TransUnion's Value
Goals of the Engagement
To equip TransUnion's client-facing team with:
Deep Understanding
A deep understanding of the digital advertising & data ecosystem
Clear Articulation
The ability to clearly articulate TransUnion's role in that ecosystem
Industry Confidence
Strong industry vernacular & confidence in client conversations
Practical Application
Practical application of learnings directly to TransUnion's business
Target Participants
- Focused on client-facing roles who need to "speak the industry"
- Stress on vertical application: how TransUnion fits into each topic area
Training Options
OPTION 1 — Free Session
Retail Media 101 — Where TransUnion Fits
A highly engaging 75-minute session covering:
- The rise of Retail Media & Commerce Media
- Major players: Amazon, Walmart, Target, Instacart & more
- How retail data fuels audience targeting & attribution
- Where TransUnion sits in this evolving ecosystem
- Open Q&A — tailored directly to your business
Deliverables:
✔ Recording included
✔ 5-question assessment
✔ Can serve as a "pilot" to gauge interest & impact
OPTION 2 — Five-Session Digital Advertising Essentials Curriculum
$899
Per Participant
for the bundle
Session 1. The Digital Media Ecosystem
Goal: Give them a full map of the industry so they can navigate a client conversation confidently — and place TransUnion as a connective layer of identity and data across channels.
What We Cover
Outcome
Clients need clarity on where TU fits in the ecosystem.
By the end of this session, attendees can explain the flow of ad dollars — and clearly articulate:
👉 Where TransUnion enters the conversation
👉 Where it adds value
👉 Where competitors fail
2. Ad Serving — The Decision Engine
Goal: Understand how ads actually get chosen and where data is injected into the decisioning flow.
What We Cover
Outcome
TU becomes the data input that strengthens the decision-making process — not just identity, but sales impact.
Attendees learn how to speak to clients about:
- → "How your data actually lands in an ad decision."
- → "Where your identity solution makes the waterfall smarter."
3. Programmatic & Ad Tech
DSPs, SSPs, auctions, CTV, workflow — How TU data powers real activation
Core Workflow
Brand → Agency → DSP → Exchanges/SSPs → Publisher
We walk through every step — and identify where TU can plug in.
Outcome
By the end of this session they'll be able to explain:
✔ Where TransUnion data enters the workflow
✔ How it improves performance in DSPs
✔ How CTV identity is the biggest battleground TU can win
4. Measurement & Attribution
Incrementality, MMM vs MTA, CTV measurement — TU as the attribution layer
What We Cover
Outcome
This session positions TransUnion as:
⚡ The third-party layer of truth
⚡ The identity-based attribution engine
⚡ The company that brings credibility to every media dollar spent
5. Retail Media & Commerce Media
Onsite, offsite, in-store, retail DSPs — TU as the connective tissue
Landscape
Retail has officially become the 4th major ad channel — alongside Search, Social & CTV.
Why TU Matters
Retailers are powerful — but they are also walled gardens.
They can't see beyond their walls.
That's where TransUnion wins.
TU's Strategic Position
- Helps brands go beyond retail data alone
- Solves identity extension to CTV, social, and open web
- Can enable unified audience frameworks across retailers
- Becomes the identity plumbing for retail activations
Outcome
They will walk away knowing:
👉 Why retail media is exploding
👉 Where TU can lead the industry
👉 How to pitch TU as the bridge between retailer → open web
Ultimate Outcome
By the end of the program, TransUnion teams will be able to:
Speak Confidently
Confidently speak about every major channel in advertising
Explain Integration
Explain how TransUnion fits into each conversation with a client
Use Industry Language
Use industry language fluently
Position Strategically
Position TransUnion as a strategic solution, not just a data provider
Connect the Dots
Connect data, targeting, identity & measurement in real sales scenarios