AI in Advertising

AI in Advertising
Class Overview
This training class builds AI fluency across advertising teams through a structured, highly applied learning journey — moving from foundational understanding into real ad tech workflows.
75 minutes
Strategic Outcomes
Teams walk away with:
AI Fluency
Across ML, DL, GenAI, and Agentic AI concepts.
Competitive Knowledge
Understanding how media and ad tech peers leverage AI.
Role-Specific Prompts
Ready-to-use prompts for immediate application.
Class Structure: AI in Ad Tech Mastery
01
Module 1: Foundations of AI in Advertising
Deep dive into core AI types: Machine Learning (ML), Deep Learning (DL), Generative AI (GenAI), and Agentic AI. Explore competitor examples like Google's predictive bidding (ML) and Adobe's content generation (GenAI), contrasted with Paramount's applications in audience targeting and dynamic creative optimization.
02
Module 2: Applied AI Workflows in Ad Tech
Examine how AI enhances the ad tech stack across Meta, Amazon, Google, Disney, and other major platforms—from real-time bidding to fraud detection. Practical examples include AI-driven media planning, personalized ad delivery, and attribution modeling to maximize campaign ROI.
03
Module 3: Strategic Implementation & Future Outlook
Build your personal AI toolkit with role-specific prompts for competitive intelligence, client prep, meeting briefs, objection handling, and campaign strategy. Participants create and test prompts they can use immediately in their daily work.