Attribution for TV Advertisers
Attribution Overview
What is attribution? We will dive into how marketers use different methodologies to determine how the impact of disparate marketing events leads to business outcomes.
Traditional TV Measurement
We will take a look at how marketers use TV ratings, GRPs, and Media Mix Modeling to determine the impact of TV spend on sales.
Advanced TV Measurement
The advanced TV ecosystem has given marketers new tools to help measure the impact of TV advertising including cross device tracking, ACR, and set-top box data. Students will learn how to utilize these tools to best track their campaigns.
Attribution in TV
Become an expert on using advanced TV measurement and other buying signals to attribute web traffic, store traffic, and sales to TV buys.