The OTT Ecosystem
Ecosystem Overview
Students will understand how all of the players in the OTT landscape, including TVEs, MVPDSs, vMVPDS, OTT Devices and others interact.
OTT Business Models
The class will master the basics of how SVODs, AVOD, FASTS, TVOD and other players make their money in the OTT ecosystems.
Addressable TV
We will discuss how advertisers, MVPDs, and matching partners leverage data to deliver relevant and timely ads to pay TV subscribers.
Tracking and Measurement
Students will walk away understanding how traditional measurement companies and brands leverage unique technology to track and measure the efficacy of OTT.