Facebook and YouTube
The Facebook Pitch
Take a look at how Facebook positions itself to the ad market. This session will focus on how Facebook leverages its reach across Facebook, Instagram, Messenger and The Facebook Audience Network to enable brands to connect with users across the entire consumer journey.
The Facebook Buying Platform
Students will have access to Facebook Ads Manager where they will see how brands can leverage the reach and data of Facebook to power their ad campaign.
The YouTube Pitch
Take a look at how YouTube positions itself to the ad market. This session will focus on how YouTube curates and sells offerings, such as Google Preferred, and how they attempt to overcome issues around brand safety and measurement.
The YouTube Buying Platform
Student will have access to the YouTube buying platform where they will see how brands can leverage the reach and data of Google to power their ad campaign.